New 3D technology has been designed that will change the way people make decisions on which shoes they buy from store to store. Designed by Invertex, FeetID includes the new Launch-pad, an in-store autonomous unit that can 3D scan a precise measure of a shopper’s feet and send it directly to their mobile phone within seconds.

Instantly the Invertex’s cognitive match engine guides the shopper to all the shoes in the store, armed with personalised information and reviews to enrich their shopping experience.

‘Giving the power of informed choice to customers to make the best decision when they are at store creates great value,’ says David Bleicher, Invertex’s founder and CEO. ‘But really, even greater customer value accrues the moment that a customer owns their virtual FeetID model and can always shop with confidence while being recognised and rewarded for their loyalty by their retailers online and in the store.’

While in many product categories, online shopping has become the standard, still only eight per cent of shoes are sold online in the US today. Combine this with the extremely low conversion rates on the ecommerce sites and the return rates reaching 40 per cent in many cases, all sponsored by the retailers, it becomes obvious why inaccurate fit and lack of confidence remain two of the most burning pain points throughout the footwear industry.

By providing a holistic end-to-end solution, including in-store, online and mobile app components, the Invertex eco-system tackles these two problems simultaneously. The immediate results of implementing the solution are three: in-store customers adding an online component to their consuming habits. Improved shopper confidence online which immediately translates into higher conversion rates, and at last, a dramatic reduction of costly returns.

The Invertex system has been successfully piloted in multiple tests in various locations in Europe and USA, to validate the system’s accuracy and ease of use. Invertex is  currently offering limited pilot and testing plans at significant discounts to allow companies to test and evaluate the technology in their own stores, and learn how the system affects their bottom-line business performance first hand.