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Consumers want more tech in-store for greater personalisation

Consumers are disappointed in the current lack of in-store technology available and want a more personalised experience when visiting a physical store, a new...

Zalando Launches Gift Finder App for Google Assistant

Google has recently introduced the conversational platform Actions on Google in Germany, which allows third parties to build apps for their virtual assistant called...

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How omnichannel helped the Drone Factory take off

From your favourite corner coffee shop to a Fortune 500 company, most successful businesses are founded on three key ingredients: passion, the ability to...

Augmented reality – what’s the ROI?

Richard Corps, managing director and co-founder of Ads Reality, explores augmented reality and its return on investment. Augmented Reality (AR) is the future of marketing...

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Jack Wills looks to influencer content over photo shoots

Rather than spend time and money on endless product shoots, British heritage-inspired clothing brand, Jack Wills, is engaging Instagram influencers to create content promoting...

Influencer marketing for beginners

How do you as a business alter your communication towards a more humanistic approach, using media channels that your potential customers use in their...

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The many faces of the connected customer

Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, a new report by...

Digital Signage Summit – LIVE

Follow our live blog for updates from the 2017 Digital Signage Summit.  We will keep you up to date with all the key moments...

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Jack Wills looks to influencer content over photo shoots

Rather than spend time and money on endless product shoots, British heritage-inspired clothing brand, Jack Wills, is engaging Instagram influencers to create content promoting...

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