Argos Unveils Christmas Campaign Starring TV Toy Icons Connie and Trevor
Argos has launched its Christmas advertising campaign featuring beloved TV toy characters Connie and Trevor. The campaign aims to highlight the extensive range of...
The Yards, Covent Garden launches first-of-its-kind technology for its Christmas campaign
Longmartin Properties Ltd, a joint venture between Shaftesbury and the Mercers’ Company, has launched its festive activation, 12 Drops of Christmas at The Yards,...
B&Q and Pinterest team up to inspire Home Front trend with unique campaign
B&Q has partnered with Pinterest to launch a new co-branded campaign, marking the retailer’s first use of the platform’s Trend Badge feature. The initiative...
Just 3% of European retailers currently use behavioural personalisation, leading to lost conversions and...
Lack of meaningful personalisation is costing brands lost conversions, leaving revenue opportunities on the table at a time when customer caution is lengthening buying...
From 2007 to 2021 – A history of John Lewis Christmas ads
The annual John Lewis Christmas advert – now a highly anticipated staple of the festive season – this year stars space-traveller Skye and her...
Wickes’ ‘Balance For Better’ initiative launches new Period Positive campaign
Home improvement retailer, Wickes, has launched a new Period Positive campaign set to remove the stigma and stress around menstruation at work.
A first for...
Winners of the John Lewis Partnership’s Circular Future Fund – one year on
The John Lewis Partnership and environmental charity Hubbub, have today published an impact report, detailing the progress of four trailblazing projects that were awarded...
John Lewis’ Christmas campaign is British public’s favourite advert with over 21,000 Twitter mentions
Today, social media management and analytics company Sprout Social released new social media data that found ‘The Beginner’ Christmas advert from John Lewis has...
Marks & Spencer Launches Postal Donation Trial with Oxfam to Combat Textile Waste
Marks & Spencer has partnered with Oxfam to introduce a pioneering postal donation service, encouraging the public to donate not only wearable but also...
Klarna launches first-ever immersive sports activation bringing basketball fans worldwide closer to the game
Klarna has today unveiled “The Klarna All-Star Vault,” an interactive activation celebrating the connection between fashion and professional basketball throughout its 75-year history.
From February 18-20,...
