Why the Best Commerce Media Networks Think Like Agencies
Commerce media has spent the last few years borrowing agency language: planning, activation, measurement. What I've noticed at recent industry events is that the...
The Missing Link in Agentic Commerce
The agentic AI vision where autonomous agents discover products, compare prices, place orders, manage logistics, and even returns on behalf of consumers, is certainly...
Human-Centric Selling: How the Brands Getting It Right Are Pulling Ahead
There's a tension at the heart of modern retail that nobody seems to be talking about. Technology has never been more capable of anticipating...
Your Shop Is a Media Owner. So Why Are You Giving the Space Away?
The big supermarkets worked something out years ago.
The space inside and around a store is media.
Screens at the checkout. Posters in car parks. Panels...
Online Retail Didn’t Kill My High-Street Ambitions. It Made Them Possible
When I started Blillov in 2023, I was running the business from my garage. I was focused on finding customers, building a range of...
The Cosmetic Brands That Move First on Connected Packaging Will Define the Category
The conversation around connected packaging has shifted. A year ago, many brands were watching and waiting; curious, but cautious. That hesitancy is dissolving fast....
Why Fulfilment Operations Are Becoming a Retail Differentiator
For much of ecommerce's history, fulfilment has been treated as the part of the customer journey that happens after the sale.
Retailers have traditionally invested...
Agents of change: How retailers can prepare for the first truly agentic Peak Trading...
While just a few years ago Peak Trading preparation centred on demand forecasting, inventory optimisation and promotional planning, Peak Trading 2026 will require an...