For today’s customers, what’s the point of points?
As Morrisons makes significant changes to its loyalty scheme, it’s time to reassess what’s really important to customers, says Swapi Founder and CEO Pete...
Trading places: Five things heritage brands can learn from start-ups
Throughout our life we’re encouraged to look upwards for inspiration. To learn from our elders, from those who have been around the block, people...
Antavo and CarltonOne Join Forces to Improve Loyalty Program Engagement
Antavo, the leading Enterprise Loyalty Cloud, and CarltonOne Engagement, the purpose-powered engagement platform with a global rewards fulfilment engine, today announce a partnership to help...
Customer loyalty programmes vital for retailers to retain customers, report finds
Customer loyalty programmes are ‘vital’ for retailers to retain customers, with over half of the UK consciously buying less due to the cost-of-living crisis,...
Is Blockchain the Key to Revolutionising the UK’s Retail Industry?
Blockchain technology, originally conceptualised by the elusive entity Satoshi Nakamoto in 2008, is swiftly moving beyond its initial purpose of powering the cryptocurrency, Bitcoin....
Authenticity is now a new key driver of revenue and loyalty for UK shoppers
Authenticity is now a key new driver for revenue and loyalty among UK shoppers as the trend for more mindful consumption continues, the latest...
The Rise of AI in Retail: Transforming the Industry Online, In-Store, and Socially
Artificial Intelligence (AI) has come a long way since its inception in the mid-20th century. The concept of AI was first formally introduced by...
Retail Trend Watch 2023: Here’s What to Look For
Rising inflation, supply chain disruptions, and a rocky economic outlook for 2023 may have retailers feeling spooked this year, especially as companies are still...