ZARA to launch augmented reality experience
ZARA has announced plans to introduce an augmented reality experience at 120 of its flagship stores worldwide for a fortnight, starting on 18 April. The...
Jack Wills looks to influencer content over photo shoots
Rather than spend time and money on endless product shoots, British heritage-inspired clothing brand, Jack Wills, is engaging Instagram influencers to create content promoting...
Levi’s launch new virtual stylist
The Levi’s brand has launched a new Virtual Stylist at levi.com, which will also be available through Facebook Messenger. The new system takes all the...