Avoiding Christmas chaos through technology
It’s no secret that Covid-19 has disrupted countless winter plans for both businesses and consumers over the last two years. In 2022, while we...
What is Gen-Z really looking for from their shopping experience?
Over the last few years, we’ve seen rapid innovation across the ecommerce universe. Customers – and more specifically Gen Z – want retail experiences...
A Retailer’s Guide to Authentic Influencer Partnerships
When working with influencers on video content, retailers often struggle to strike the right balance between brand messaging and influencer content. Ensuring content remains...
Second-hand shopping and upcycling soar as Brits cut back on spending
New research* reveals that Brits are increasingly turning to second-hand shopping and ‘upcycling’ items they already own to save money in the cost-of-living crisis.
The...
When brand purpose leads to real impact
What does it mean to be a purpose-led brand? For me it’s about advocating and driving change on issues genuinely linked to our business...
Live shopping: how TikTok can help the UK catch up
Live shopping is simply teleshopping evolved. The central premise is a live-streamed shopping event where companies can show off product capabilities in real-life settings...
Top tips to make Black Friday and Cyber Monday a success in 2022
The biggest online shopping event of the year is upon us. With Black Friday and Cyber Monday just around the corner, planning for a...
AI-driven planning tools hold the key to successful supplier collaboration
Retail success comes from an ability to delight customers, operate with excellence and effectively leverage financial incentives to drive and maintain footfall. Yet the...
Young consumers dream of a green Christmas
New research released by SAP reveals that despite ongoing cost of living challenges, over half (52%) of UK consumers aged 18-34 are actively looking...
Two thirds of Gen Z struggle to identify sustainable brands despite preference for environmentally-friendly...
Two thirds of Gen Z want brands to deliver products and solutions that appeal to their social conscience but don’t know enough to identify...
