Sprout Social outfits River Island for success on social media
The River Island social team uses Sprout Social to publish a consistent stream of high-quality content, deliver top-tier customer service and gather insights from...
Superdrug announces move to digital platforms, with new launch Superdrug TV
This week Superdrug reveals the launch of a brand new Youtube campaign, packed with exclusive content,Superdrug TV in a continued move towards more digital...
Which business sector do influencers enter the most?
New research looks at popular influencers across Reality TV, Youtube and Instagram to find out who exactly are the British influencers dominating the business...
Popularity vs Personalisation: Which is a better influencer marketing tactic?
Following the coronavirus pandemic, print-advertising and in-person traditional marketing methods are coming to an end. The Advertising Standards Authority (ASA) are even hotter on regulations regarding transparent advertising hashtags #Ad...
Zendesk and WhatsApp partner to enable powerful conversational experiences
Zendesk today announced expanded capabilities to its service-first CRM solutions that help companies provide real-time support across messaging channels on web, social, and mobile....
Social’s ticking the boxes
Just when we thought the world couldn’t love social media anymore, the globe’s entire population have increased their social media consumption by 21% this...
SWAROVSKI launches FW20 #sparkdelight campaign
Throughout the last year we’ve all had more time to reflect on those small but truly important parts of the day, week or month...
Community and competition: The new cultures to model influencer marketing
With social media usage soaring by 72% as an effect of life under lockdown, influencer marketing has swiftly become the dominating brand awareness tactic...
Virtual Make-up comes to the YouTube Masthead
Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty brands. Now with the...
Half of shoppers believe rise in fast fashion has been caused by social media...
More than half of shoppers believe social media influencers are behind the rise in fast fashion, research conducted by the Fashion Retail Academy has...
