“Ahead of today’s launch we piloted with over 80 Partners across Europe to test our offer, with a mix of retail and servicing. We’re very happy with results so far, with rapid growth during this period proving significant within our sales mix. We are excited to have reached a stage in our growth where we can deploy this omnichannel strategy which increases convenience and further improves the Cowboy experience for all our customers.” – Adrien Roose, Cowboy, CEO and Co-Founder.
As Cowboy continues to grow, attracting riders beyond the city centres of capital cities in its core markets and ensuring that customers are able to access cost effective, reliable and convenient service is paramount for the brand. Once selected, Retail Partners will receive a dedicated Cowboy account manager and extensive repairs and servicing training in order to become a certified partner. Those interested in joining Cowboy can contact Cowboy via
Cowboy.com/partners.
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The 2024 Creative Retail Awards are open for entries.
The Creative Retail Awards are much more than a mere accolade; they represent the pinnacle of achievement in the retail industry. Garnering a nomination or winning one of these awards is a testament to innovation, excellence, and leadership.
Cowboy will continue to operate Cowboy Care and its mobile mechanic service, where customers can book on-demand at-home maintenance services with Cowboy technicians at their address providing a flexible option for those who prefer support on their own doorstep.
This new Retail Partner Network marks a step forward in Cowboy’s offline presence in Europe, having also recently launched within luxury department store Selfridges in London.
Cowboy has also relaunched its
subscription service in Germany and The Netherlands this month enabling customers to rent Cowboy e-bikes via subscription partner
Grover from just €124.90 per month, as part of its commitment to making its bikes as accessible as possible.
The brand continues to drive innovation further with new software launches this season. These innovations include the recent launch of Cowboy AdaptivePowerTM , a new breakthrough technology that enables its bikes to think for themselves by sensing changes in the rider’s environmental condition in real time, and adjusting the power depending on hill, wind or weight.
Built on innovation, Cowboy has changed the way people think about e-bikes, creating the ultimate fully automatic rider experience. Cowboy’s software expertise has enabled advances in safety and theft features with its crash detection and anti-theft protection.