Transforming Reality : Physical in the age of Digital was the key theme of the 24th edition of MAPIC. A significant opportunity to understand the changing retail market, how physical and digital are converging and, most importantly, to show that the industry is not only still alive but also expanding on a worldwide basis while emerging retailers, e-tailers, leisure, food and innovation leaders are joining the physical industry. Check out the highlights of MAPIC 2018 in video.
