Following the opening of their world-first flagship store in London’s Soho, ‘RS No. 9 Carnaby’, the Rolling Stones have launched a brand-new, global ​e-commerce shop​ equipped with a ​360​° virtual experience​ so customers can shop inside the store from anywhere in the world.

If you can’t get to the store in Carnaby Street London, then the virtual store is the next best thing. Once the shopper enters the virtual store they can select from the incredible product on offer. The site has a seamless user journey over the store’s 2 floors, including the sound booth room which hosts collaboration pieces such as the exclusive Stutterheim rain mac. Shop the new fashion forward Autumn/Winter collection for men and women which is influenced by workwear and also showcases the athleisure trend. Childrenswear, accessories and Christmas baubles complete the offer. Click on each item for an easy way to purchase.

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The immersive 360​°​ website shines a light on the artistic history of the physical store location on Carnaby Street and shares insider anecdotes about the architecture and design features. Created in partnership with the Rolling Stones and Bravado, Universal Music Group’s merchandise and brand management company, the new online store specialises in fashion and accessories. These exclusive products are only available at RS No. 9 Carnaby online or in store.

For Black Friday, ‘RS No. 9 Carnaby’ is offering UK customers a rare opportunity to get 20% off purchases over £50 (some exclusions will apply). The offer will be available from 27th November until 1st December and can be redeemed using the code BF20.

The collections include Carnaby Classic, Stones Red, and No. 9 Carnaby – each feature some of the Rolling Stones most memorable graphics and iconic logos remixed in new ways. The dynamic new Stones Red collection introduces the use of the brand-new official Pantone colour while the No. 9 Carnaby collection adopts a contemporary and minimalist style. Pieces have been designed for fans of all ages including men’s, women’s, and children’s fashion, as well as homeware, accessories and gifts.

John Habbouch, GM & CFO Bravado says: “We are excited to be able to take the brand new RS No. 9 Carnaby store to the world and to allow customers and fans to shop the collection from the comfort of their own homes through an immersive and unique online experience of this exciting retail space.”