Disney Store has officially launched a dedicated retail space within Selfridges London, offering UK shoppers a unique opportunity to access authentic Disney Parks merchandise outside of the Parks themselves. Open now on the lower ground floor of Selfridges Oxford Street, the store is part of the “A Most Magical Christmas” collaboration between Disney and Selfridges, and will soon expand to Selfridges Manchester Trafford Centre, Selfridges Birmingham Bullring, and Selfridges Manchester Exchange in the coming weeks.
The London store opened to the public on 25 September with an in-store celebration, welcoming Disney fans into a space filled with immersive storytelling elements, character statues and festive visuals. The store has been designed to transport guests into the world of Disney from the moment they arrive, with Disney Store Cast Members on hand to guide shoppers through a curated collection of seasonal gifts and exclusive products.
As the only official retailer outside the Parks offering this assortment, the Disney Store at Selfridges showcases merchandise from across the global Disney Parks estate. Products from Disneyland Paris, Walt Disney World Resort in Florida, Disneyland Resort in California, Shanghai Disney Resort, and Tokyo Disney Resort are all available in the UK for the first time, with character items, limited-edition collectibles, themed ornaments and exclusive accessories among the highlights.
The collection includes seasonal favourites, nostalgic anniversary pieces, and newly launched UK exclusives such as the Fantasia 85th Anniversary Collection and customisable Disney Parks headbands, offering a retail experience that blends collectability with gifting. A selection of products will also be available online via DisneyStore.co.uk and Selfridges.com, allowing fans across the UK to access these sought-after items beyond the physical store.
Speaking about the launch, Vicky Woods, Director of Disney Store EMEA, said:
“At Disney Store we have the privilege of being the only destination that brings the magic of the Disney Parks outside the gates and into the homes of fans around the world. We can’t wait to bring authentic treasures created by the very storytellers who make Disney dreams a reality to Selfridges this Christmas. Guests will be able to explore a selection of products that have never before been available in Europe, from enchanting plush toys and festive gifts to coveted collector’s items, the Disney Store at Selfridges will be a place where Christmas wishes come true.”
The launch forms part of Selfridges’ festive campaign, “A Most Magical Christmas,” which includes themed windows, over 60 brand partnerships and a full seasonal takeover of the Selfridges London façade. The initiative is highlighted in 365Retail’s coverage of the Selfridges and Disney partnership, positioning it as a significant entry in this year’s seasonal retail calendar.
The arrival of Disney Store at Selfridges represents a notable move in themed high street retail, combining immersive storytelling with exclusive product availability and expanding access to Disney Parks merchandise across the UK in the lead-up to Christmas.
