Home Financial Consumer confidence rebounds to pre-lockdown levels – survey

Consumer confidence rebounds to pre-lockdown levels – survey

The uptick was driven by continued optimism around future personal finances and the wider UK economy, GfK said.

Bargain hunters take to London's Oxford Street, on the first day of the traditional Winter Sales. *09/03/01 pedestrians in London's Oxford Street. London's position as the nation's shopping capital is being challenged by large provincial cities, research disclosed has found. Many regions which lost points in recent year's shopping leagues have been revitalised by a fresh wave of investment and a boom in the industry. A study into a third of a million shopping outlets put London's West End at the top of the table, followed by Glasgow, Nottingham, Leeds, Birmingham, Manchester and Liverpool. The research by Experian Retail Ranking gave each city a vitality reading, gauging benefits and disadvantages for shoppers. The West End increased its vitality by 8% in the last year but many cities in the top ten which lost points last year crept back up on the capital. 09/10/01 Shoppers continued to spend on the high street last month despite the impact of the terrorist attack on the US, according to new figures, although retail industry sources warned the prospects for consumer confidence still remain unclear in the run-up to the crucial Christmas trading period.

Consumer confidence has bounced back to its pre-pandemic level as the easing of restrictions boosted the financial mood of the nation, a long-running survey suggests.

GfK’s Consumer Confidence Index jumped six points to its pre-lockdown figure of minus nine in May, making up all ground lost to Covid 19.

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 Shoppers on London’s Oxford Street.

The uptick was driven by continued optimism around future personal finances, now 19 points higher than this time last year, and for the wider UK economy over the next 12 months, which recorded a 15-point jump this month and a 48-point increase since January to positive four, according to the poll.


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Source: GfK

The major purchase index, an indicator of consumer confidence in buying “big ticket” items, also saw a significant five-point increase to minus seven, 40 points higher than this time last year, thought to have been helped by consumers beginning to spend savings accumulated throughout lockdown.

Source: GfK

Joe Staton, client strategy director for GfK, said: “These findings reflect April’s ‘feelgood’ re-opening of outdoor pubs, shops, gyms and hairdressers combined with continuing vaccination success, all this before the possibility of green-list vacation opportunities in May.

“In addition, we’re seeing a healthy five-point uptick in the major purchase index, with more consumers seizing the opportunity to splash the ‘accidental savings’ that some have collected.

“Now really is a good time to buy.

“Growing confidence is fuelling the economy and only a reversal to lockdown can dampen this solid momentum.”

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