Heidi Klein, the iconic swim and resort wear brand, has opened a new pop-up store at Bicester Village designer outlet shopping centre in Oxfordshire, just in time to offer summer luxury to women for the holiday season. The store will operate throughout the summer, providing an additional opportunity for lovers of the brand to discover their beautifully crafted swimwear and ready-to-wear pieces featuring classic silhouettes that blend elegance with the perfect fit.
rpa:group, with nearly 40 years of experience delivering luxury retail environments, was appointed to help deliver the Bicester Village store by providing design and project management services. Utilizing their understanding of the tight timeframes usually associated with pop-up stores, the design studio worked closely with Heidi Klein and contractors to bring this project to completion in just two weeks.
Heidi Klein was established in 2002 by Heidi Gosman and Penny Klein. Their beautifully crafted and timeless swim and resort wear is renowned for its quality and understated style, designed to last and make women feel both supported and beautiful. From its inception as a single Notting Hill store, it has since grown into a UK heritage brand with a global following, featuring physical stores, concessions, and a strong online presence.
The bespoke fixtures in the Bicester Village store are a soft gold colour to complement the branding. These fixtures were designed, underwent landlord approvals, and were manufactured within an incredibly tight schedule. Wicker baskets offer storage solutions for merchandise and lend a beach feel to the atmosphere, while the use of green palms adds freshness and vibrancy. A distressed wood display table echoes the sense of driftwood and provides a focal point in the store. Despite being a compact space, the resulting environment is bright and airy, allowing the product to be the main focus.
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The recently launched pop-up at Bicester Village will allow customers to explore Heidi Klein’s luxury swimwear and ready-to-wear pieces, emphasizing classic silhouettes that combine elegance with the perfect fit. The store’s design reflects the brand’s commitment to quality and style, providing an inviting shopping experience.
