To celebrate the official opening of its new Harajuku store, Jo Malone London hosted a grand launch party. The event featured notable guests, including actor and model Shohei Miura, DJ twins Aya and Amiaya, Harajuku fashion icon Baby Mary, and actors Tao Okamoto and Nobuaki Kaneko. Hosted by Jo Dancey, Senior Vice President, Global General Manager; Wandjina, Global Creative Director; and James Aquilina, Executive Officer and President, Jo Malone London Japan, the evening focused on the store’s design concept and the strategic importance of the Japanese market, followed by an exploration of immersive touchpoints.
Marking its 15-year anniversary in Japan, Jo Malone London has added this flagship to its network of over 50 stores in the country. This Harajuku location is the brand’s largest globally, offering a unique retail experience.
Inspired by a British sensibility, the world of Jo Malone London is cherished globally. The brand’s emphasis on quality ingredients, beautiful craftsmanship, attention to detail, unique storytelling, and meticulous service resonates deeply in Japan, whose culture values these same principles. The new Harajuku store builds on this synergy, drawing from Japan’s reputation for innovative design and promoting a playful approach to discovering fragrances.
The 2,540 sq ft space encourages hands-on exploration with features like a cabinet of curiosities, unique displays such as an opulent-yet-imperfect chandelier, and a bespoke interactive shell phone. Reflecting Japan’s youthful celebration of individual style, the store offers personalisation services with a global preview of new personalisation options. Exclusive to the Harajuku store, there are select pieces including a limited-edition tote bag, a postcard designed by artist Amyisla McCombie, and two exclusive colognes inspired by Japanese ingredients: Nashi Blossom and Cherry Blossom, each presented in a specially designed story box with kawaii illustrations.
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Visitors can explore a series of installations, interactive moments, and scented experiences, including a Cologne Intense Room and scented clouds, designed to take them on a personalised fragrance journey. A standout feature is a castle display created by Academy Award and BAFTA-winning artist Shona Heath, offering five special services focused on Cologne Intense, scent layering, home, gifting, and men’s fragrances. These services, conducted in spaces created specifically for each, allow stylists to help individuals discover Jo Malone London’s expertise while sharing stories catering to their tastes and needs.
