To mark the start of the summer season the window of Topshop’s Oxford Street store will be transformed into an interactive pool scene, complete with a 360 degree virtual reality water slide, ready to take customers on a fully immersive ride.
The free experience has been developed in partnership with Your Studio, with the VR being designed in collaboration with Fat Unicorn.
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‘Topshop Oxford Street has one of the most prominent store fronts in the world and we are excited to offer our consumers the opportunity to be part of it with an exhilarating VR experience. As VR technology continues to advance our desire was to blend it with retail theatre to create an immersive and shareable experience for our consumers, as a fun way to celebrate the start of summer,’ says Sheena Sauvaire, global marketing and communications director at Topshop.