Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform is supercharging its data management strategy with Amperity, the leading enterprise customer data platform (CDP) for consumer brands. Over 40 iconic and world-renowned brands sit beneath Authentic’s wing, including Reebok, Forever 21, Ted Baker, Juicy Couture and David Beckham.
Authentic’s digital platform is powered by more than 200M consumer data files. In partnership with Amperity, Authentic will look to activate data from multiple online and offline touchpoints, including pre-purchase, point-of-sale, and post-purchase customer care, to create unified customer profiles.
“We strive to provide the most optimal shopping experience for our consumers, and having a clean data foundation is essential,” said Adam Kronengold, Chief Digital Officer, Authentic. “Amperity’s platform allows us to resolve identities at scale across our portfolio and leverage data to inform brand and business development decisions.”
Amperity solutions brings together Authentic’s diverse consumer data to enable 360 unified view and comprehensive understanding of its brand consumers to enhance each brands’ digital engagement strategy.
“Authentic has amassed a vast and loyal customer base, spanning more than 40 renowned brands,” said Barry Padgett, CEO at Amperity. “The reality is that there are many CDPs, but not all of them are created equal. We’re honored Authentic has chosen our platform to help them to deliver personalised experiences for every individual customer, driving engagement and retention to unprecedented levels.”
Authentic’s brands generate approximately $USD 24.7 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 10,500-plus freestanding stores and shop-in-shops and 375,000 points of sale.
