Q&A
In conversation with the people shaping retail
Q&AOllie ShurvilleCo-founder, TentBox“Most of our customers aren’t interested in proving how outdoorsy they are.”
FashionHeidi Gosman and Penny KleinFounders, Heidi Klein“If a customer takes the time to walk into one of our boutiques, we owe her an experience that a screen simply cannot replicate.”
FashionEri Krasniqi and Scarlett AbrahamsFounder and Creative Director, HikersIsland“We obviously believed in the collection, but there’s a big difference between thinking people are going to like something and actually seeing people buy it.”
