The North Face Launches Dynamic Climbing Festival and Retail Activation
This past weekend, The North Face hosted an event that seamlessly combined a climbing festival with a unique retail activation, reinforcing its presence in...
#BeautyTok: How the Beauty Sector has Nailed Social Media Marketing
If you want actual examples of social media shaping consumer interests, look no further than the beauty industry, or more specifically, the glossy world...
Mango Unveils AI-Generated Campaign for Teen Line
Mango has launched a campaign generated entirely by generative AI for the limited-edition Sunset Dream collection of its youth line, Mango Teen. This initiative...
Givenchy Beauty Celebrates Pride Month with Colourful Roblox Makeover
To mark this Pride Month, Givenchy Beauty is transforming its Givenchy Beauty House experience on Roblox with a colourful Pride makeover, celebrating love, acceptance,...
Vox Pop: Experts Weigh In on TikTok’s Luxury Resale Gambit
TikTok's recent launch of its own pre-owned luxury marketplace is sending shockwaves through the retail industry. By partnering with established resale platforms like Reflaunt...
Marks & Spencer Launches Postal Donation Trial with Oxfam to Combat Textile Waste
Marks & Spencer has partnered with Oxfam to introduce a pioneering postal donation service, encouraging the public to donate not only wearable but also...
Millennials the Most Likely Demographic to Be Influenced by Retail Media Ads, Retail Technology...
Millennials are the most likely shopper demographic to have their buying decisions influenced by Retail Media ads at the shelf-edge, the latest research from the Retail...
DAC Group to Enhance Online Presence for Kingfisher PLC’s DIY Brands in the UK...
DAC Group has been appointed by multinational retail company Kingfisher PLC to improve online visibility as it seeks to increase ecommerce sales and in-store footfall for its...
Landsec Announces ‘Below The Lights’ Experience Space Beneath Iconic Piccadilly Lights
Landsec will launch a brand experience concept, ‘Below The Lights’, underneath the world famous Piccadilly Lights, W1, in response to growing demand for premium...
Co-op Launches Uk’s First Convenience Retail Media Network
Co-op has today announced the launch of the UK’s first retail media network in the convenience sector to help brands reach new and...