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John Lewis Christmas Advert 2023: Alfie’s Unconventional Festive Tale

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The unveiling of the John Lewis Christmas advert has become a hallmark of the festive season in the UK, and 2023 is no exception....

Just 3% of European retailers currently use behavioural personalisation, leading to lost conversions and...

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Lack of meaningful personalisation is costing brands lost conversions, leaving revenue opportunities on the table at a time when customer caution is lengthening buying...

Christmas Adverts 2023: Festive Commercials Unwrapped

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The festive season in the United Kingdom heralds a time of merriment and unity, yet for retailers, it signifies a critical juncture for brand...

Boots Celebrates the Spirit of Giving with ‘Thank You, Santa’ Christmas Campaign and Charitable...

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Boots has today unveiled its 2023 Christmas campaign, aptly titled ‘Thank You, Santa.’ The campaign is anchored by a festive film that encapsulates the...

Sainsbury’s and Rick Astley Serve Up a Festive Treat in New ‘Good Food for...

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In a bid to spread festive cheer, Sainsbury’s has launched its Christmas advert today, marking the beginning of the holiday season's celebrations. The UK...

Very Launches ‘Let’s Make It Sparkle’ Brand Platform, Infusing Digital Retail with Festive Joy...

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In a recent unveiling, Very has introduced its new brand platform, ‘Let’s Make It Sparkle’, through a Christmas campaign that infuses the digital retail...

Argos Unveils Christmas Campaign Starring TV Toy Icons Connie and Trevor

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Argos has launched its Christmas advertising campaign featuring beloved TV toy characters Connie and Trevor. The campaign aims to highlight the extensive range of...

M&S Unveils “Love Thismas (Not Thatmas)” Campaign for Christmas 2023

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With the festive season fast approaching, Marks & Spencer has lifted the curtain on its 2023 Christmas Clothing & Home campaign. Orchestrated by the...

FREITAG Shuts Down Sales on Black Friday to Promote Sustainable Consumption

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In a bold move that challenges the consumer frenzy associated with Black Friday, Zurich-based bag manufacturer FREITAG is shutting down its online store and...

Wunderkind announces integration with leading CDXP, Ometria, to help retailers scale revenue with high-performing,...

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Wunderkind, the leading cross-channel performance marketing solution, today announced its latest integration with Ometria, the first and only Customer Data Experience Platform (CDXP) designed...