Benefit Cosmetics to Launch BADgal Bounce Mascara with Interactive Lash Bars Across UK

Benefit Cosmetics is launching its new BADgal Bounce mascara with immersive pop-up lash lounges in Westfield London, Manchester Trafford Centre, and Bluewater this February and March.

Revealed: The Manchester Agency Helping P. Louise Turn Viral Demand Into Sustainable Growth

Manchester-based beauty brand P. Louise, which recently made headlines for generating more than £2m in just 14 hours on TikTok Shop, achieved the record...

Using Promotions to Promote Your Business

There are many methods businesses can use to attract and retain customers. These include stunning displays to draw people in and let them know...

eBay Becomes New Headline Sponsor of Love Island, Expanding Reach and Promoting Fashion Circular...

ITV has announced that eBay will become the new headline sponsor of Love Island when it returns this summer on ITV2 and ITVX. The...

The North Face Launches Dynamic Climbing Festival and Retail Activation

This past weekend, The North Face hosted an event that seamlessly combined a climbing festival with a unique retail activation, reinforcing its presence in...

Honesty is the best policy when it comes to brand marketing

A Trustpilot survey of UK consumers has found that over half of Brits now consider a brand’s stance on social, political and environmental issues...
A scene from the 2021 John Lewis Christmas ad. (John Lewis/PA)

John Lewis festive ad stars young alien experiencing first Christmas – Watch now

A young alien experiencing her first Christmas – complete with mince pies and novelty jumper – is the star of this year’s John Lewis...

Winners of the John Lewis Partnership’s Circular Future Fund – one year on

The John Lewis Partnership and environmental charity Hubbub, have today published an impact report, detailing the progress of four trailblazing projects that were awarded...

Selfridges and Disney Unveil Extensive Festive Collaboration Across UK Stores

Selfridges and Disney Launch “A Most Magical Christmas” With a Spectacular Façade, Interactive Windows and Exclusive Products

Very Launches ‘Let’s Make It Sparkle’ Brand Platform, Infusing Digital Retail with Festive Joy...

In a recent unveiling, Very has introduced its new brand platform, ‘Let’s Make It Sparkle’, through a Christmas campaign that infuses the digital retail...