Greggs has created a branded suite at Hotel Gotham Newcastle, taking the bakery chain into five-star hospitality in its home city. The Greggs Suite, which sleeps two, takes its first guests from Thursday 12 November, with stays from £335 per night.
The suite is part of the Police Station, the newly opened part of the hotel in the former police station and magistrates court on Pilgrim Street. Hotel Gotham Newcastle opened in the neighbouring former fire station in late 2025 as the city’s first five-star hotel, within a Grade II listed civic building constructed between 1931 and 1933.
Greggs describes it as the first and only Greggs Suite. The room combines Gotham’s signature style with Greggs touches, in blue and gold with embossed art deco details and bespoke artwork. Its centrepiece is a gold rotary phone that connects guests to a dedicated concierge service, which brings fresh sausage rolls on a silver platter.
Merchandise is part of the stay. As a nod to the 96 layers in Greggs’ puff pastry, the first 96 stays leave with limited-edition items including plush robes, slippers, eye masks and tote bags.
The Greggs App also plays a part, with eight overnight stays in the suite to be given away over the next two years exclusively through the app. The activation follows other partnerships beyond the bakery counter, including a London Fashion Week promotion with Just Eat in September that gave pre-loved designer handbags to customers ordering Greggs for delivery.
A portion of each booking will go to the Greggs Foundation, which supports people and communities across the UK through grant programmes that help create opportunities, bring people together and provide practical support when it is needed.
Bookings for the suite are open now. Greggs, which calls Newcastle its hometown, says the city has 12 of its shops.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
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