Aleksandr Matiashov runs Trinity Rental, one of the most talked-about luxury car collections in Dubai. He has shared his take on electric cars, the future of high-end automobiles, and why he believes supercars are about far more than showing off.
Matiashov doesn’t dismiss EVs. “EVs are fun. Anyone who thinks otherwise hasn’t accelerated in one,” he says. “These are cars that hit 60 mph in 2.5 seconds.”
Speed alone, he argues, isn’t the point. “I believe nothing compares to the raging heart of an Italian V12 or the excellence of a Rolls-Royce interior. When it comes to craftsmanship, nothing beats the so-called legacy supercar brands. You can be quicker, of course, but does anyone really want to be quicker while strapped to a jet engine?”
Matiashov also pushes back on the familiar criticism that luxury cars are a symbol of opulence and excess. “Some would say these cars are examples of excess. I’d say they are masterpieces of engineering and design, on both the technical and the style side. If you try to see the idea behind them, they can inspire you, and then all those accusations start to seem unnecessary.”
According to Matiashov, the people who come to Trinity know exactly what they’re looking for. “Our guests, from Adrien Brody to Maye Musk, choose the best in class, whatever the category. Take the Mercedes-Maybach S 680. It’s a work of art among luxury cars built for comfort. It isn’t about excess. It’s about choosing something that was made to be the best at what it does.”
As for the future, he believes it’s still wide open. “EVs have already caught up on speed, and they’re not slowing down when it comes to style and class. Time will tell. We already have an electric Rolls-Royce, the Spectre. But I’m looking forward to seeing emerging brands realise their potential in the world of high-end automobiles.”
Read the full interview with Aleksandr Matiashov.
About Trinity Rental
Trinity Rental (Trinity Car Rental Boutique) is a luxury and exotic car rental company in Dubai, owned by Aleksandr Matiashov. Its fleet of more than 80 cars ranges from Lamborghini, Ferrari and McLaren to Rolls-Royce and Brabus. Every car is looked after by an in-house detailing team and goes through checks before and after each rental. Trinity Rental works with the Dubai Police Academy and the UAE Ministry of Interior. Its guests have included Formula 1 driver Lando Norris, footballer Andreas Pereira, actor Adrien Brody and Maye Musk.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
