Lick has officially launched online at diy.com, B&Q’s website, with a first-of-its-kind shopping experience that will heighten the experience of colour discovery and selection for decorators.
B&Q is partnering with the colour-centric home decor brand on a shared mission to help make it easier for the modern decorator, by offering unique online help and advice that supports and inspires decorators to transform their home with colour confidence.
Working with Lick, B&Q is evolving the customer experience at diy.com, by helping customers to discover and choose their perfect colour palette with inspirational content that showcases colours in a variety of real homes, alongside helpful tips, tricks and guidance for decorating. Through a range of new and helpful features provided by Lick, B&Q will help online customers to solve the overwhelming experience of colour anxiety and choice paralysis.
On Lick’s brand page at diy.com, decorators can find:
- Moodboard with an interior design expert: Here, customers can watch a moodboarding tutorial with Tash Bradley, Lick’s Director of Interior Design and Colour Psychologist. Tash will help customers discover how the colours of their home can reflect their unique style and taste, with her expert support and guidance.
- Discover How To’s: Customers can watch ‘How To’ videos with top tips on how to prep and paint a room. As the decorator partner, these videos from Lick will help customers get the best results from Lick’s range of high-quality products.
- Hear from the decorating community: B&Q customers can read Lick’s community reviews and discover images of Lick paint in real homes. Helping customers see how the colour comes to life in different homes, rooms and lights.
- Get inspired by other Lick decorators: Customers will be able to take inspiration from a collection of high-resolution lifestyle imagery which feature Lick colour chips, meaning they can purchase the exact colours used in the aspirational homes.
- Lick’s signature colours: Lick have showcased their signature colours on an exclusive landing page to help you further navigate colour. Whether it’s a community favourite like restful Green 02 or a one-to-watch like energising Red 03, these are the colours guaranteed to help you feel emotionally connected to your home. They each have their own unique power to transform your space and make it feel artfully designed.
Lucas London, CEO of Lick, says: “At the heart of Lick is a community-driven colour movement that aims to improve the consumer experience of decorating through a content-rich approach paired with high quality guidance. Partnering with B&Q emphasises this core value. At just three years old, we’re incredibly proud to have Lick launching online at the nation’s favourite DIY store, providing the brand with a platform to help and inspire a wide pool of decorators who seek colour confidence and a supportive, enjoyable experience, and who ultimately want to have a high-quality product on their walls.”
Nicky Fisher, B&Q Category Director, Decor & Surfaces, says: “We’re delighted to partner with Lick, extending our painting and decorating range for customers at diy.com with its great quality products as well as moodboarding, inspiration, help and advice. From beautiful paint colours to innovative product design, we’re excited to be working with such a sustainable and aspirational new brand. With our next day click and collect and free delivery over £75, our customers can get their hands on Lick’s range quickly and easily at diy.com and feel inspired to transform their interiors”
Lick products, including high-quality and pigment-rich paint colours, on-trend wallpaper and sustainably sourced tools, are all available to purchase online at B&Q on diy.com from today. For the first time, decorators can also now exclusively Click & Collect Lick in 24 hours from any B&Q store in the country.
