Daniel Beardsworth-Shaw has joined Russell & Bromley as its first Creative Director, marking a significant milestone in the next chapter for the much-loved footwear and accessories brand as they move design in-house for the first time in its 140-year history. In his new appointment, Daniel will join the executive leadership team, leading brand and product direction and reporting to CEO, Andrew Bromley.
Beardsworth-Shaw is a hugely accomplished multi-category designer and brand director with over a decade’s experience in the industry. A career spanning the full breadth of luxury and retail, Daniel has led design and product development at British heritage brand Hunter and popular sportswear brand Sweaty Betty, along with a significant tenure with British designer Christopher Raeburn at his eponymous RTW and accessories label. It was here that Daniel built his extensive knowledge of responsible and intelligent design and production, inspiring his long-standing advocacy of sustainability practices in the retail space. Daniel has worked across global markets, curating ranges, campaigns, and stores that are rooted in concept but maintain a commercial mindset.
This appointment signifies a pivotal moment in the next chapter of the brand’s future growth trajectory, coinciding with a relocation of Russell & Bromley global HQ to Kingly St. W1 in the heart of London’s Soho. Spanning three floors, this new location will welcome all head office functions and introduce dedicated design and creative studios for the first time. 2024 has also seen the brand collaborate with leading agency partners, including creative studio ACNE, to bolster this next phase of brand transformation and further cement its iconic status as the destination luxury fashion footwear brand for the everyday.
Daniel will present his first full collection for the Autumn ‘25 season.
Andrew Bromley, CEO of Russell & Bromley, expressed his excitement about the new appointment, saying, “We are thrilled to welcome Daniel to lead our new product design function and visual brand identity as we focus on growing our global business. This marks an important step in our transformation plans to cement our reputation within British fashion. We have a unique story to tell and believe this is the moment to truly bring Russell & Bromley to life.”
Daniel Beardsworth-Shaw also shared his enthusiasm, stating, “It’s an honour to be part of the next chapter of Russell & Bromley, telling the story of this iconic British brand through innovation and a new creative direction.”
