Deliveroo has teamed up with Not On The High Street, an online platform representing over 5,500 small UK brands, to offer on-demand delivery of personalised gifts. This partnership will allow customers to order from a selection of over 1,000 products and have them delivered in as little as 25 minutes.
The initiative launches with 15 small brands in London featured on the Deliveroo app, with plans for more independent businesses to join as the collaboration expands. The partnership aims to support the growth of small UK businesses by offering them greater exposure and access to new customers through Deliveroo’s delivery service. This marks another step in Deliveroo’s commitment to champion small businesses, with the platform now facilitating the delivery of unique, handcrafted items directly to customers’ doors.
Among the first wave of brands available through the partnership are jewellery company Hurley Burley, lifestyle boutique Heliotique, and British-Ghanaian fabric business FLO London. The range of products includes jewellery, clothing, stationery, and games, with the selection offering something for all types of gift-givers.
Deliveroo users can now order personalised items, adding an extra layer of thoughtfulness to gift-giving. Hurley Burley, a luxury jewellery and accessories brand, stands out with its personalised gifts. Its popular items include the personalised birthstone and freshwater pearl bracelet, as well as the personalised 18ct gold plated sun and star necklace. Customers in London will also have the opportunity to purchase items such as the personalised initial leather heart corner bookmark, mini initial necklace, and silver celestial disc hoop earrings on-demand via Deliveroo.
Heliotique, a lifestyle brand curated by Lily King, brings a selection of handpicked gifts designed for various occasions. From clothing and beauty products to fashion accessories, Heliotique is known for its carefully chosen products sourced from independent UK brands. Available for immediate delivery through Deliveroo are items like Heliotique’s seagrass birdhouse, Dolly Parton door stopper, and cashmere socks. These gifts cater to a wide range of occasions, including birthdays and congratulations.
