People are visual creatures. We process things through visual cues, and a big part of our decision-making is based on what we see.
It is why it’s vital that you carefully think of your store design and layout and strategically display your merchandise to attract more customers to check it and increase the chances of them purchasing your products. Here are fantastic design and display ideas that you can try in your store.
Have a theme
Having a theme will make your display more put together. Plus, it will attract clients and encourage them to take a closer look. For example, if you are selling clothes and accessories for summer, create a summer theme for that area. Have a backdrop or background with the sun and beach, and include texts about summer, like “beat the heat” or “summer fun.” Then display your summer items like swimwear, shorts, tops, hats, and sunglasses. As a result, customers will feel the summer vibe and are more likely to purchase items for the season.
Let customers try your products.
One of the advantages of shopping in a physical store compared to buying online is that customers can try the products. Therefore, they will purchase if they love how they work. Examples are make-up, fragrances, hair blowers, straighteners, and curlers.
Set up a waiting area
If you have extra space in your store, a waiting area would be a great addition, as customers will feel more comfortable and willing to wait a little longer. For instance, if they wish to try some clothes, but the fitting rooms are still full, a comfy couch where they can sit would make them stay. Besides the lovely couch, you can add a little extra, like elegant pieces that will give your store a high-end feel. Examples of these are luxury lampshades made from satin fabrics that you can find if you click here. You will find a list of impressive designs that vary in size, colour, and patterns.
Display plants in your store.
Plants are known to help clean the air, which is good for everyone in the store. Moreover, they help people feel more relaxed and in a good mood while shopping. They will be more willing to explore and happily purchase if they feel good.
Ensure proper lighting
Your store lighting can make or break your display. Even the best design and setup will not look great with poor lighting. So, ensure that you have excellent lighting to make your display pop. Consider accent lighting, too, for individual items you wish to highlight.
Apply cross-merchandising
Cross-merchandising is a display strategy where you include other items related to the products displayed. For instance, if you display particular pants or skirt designs, include tops, shoes, purses, and accessories that would match them. It’s a way to entice customers to buy more.
Take advantage of technology.
If your store has limited space, use technology like a monitor with a touch screen so that customers can browse more of your products.
Tweak your store design and display with the tips above, and see how it helps improve your sales.
