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Qlik® today announced that the UK’s largest family-owned department store, Fenwick, has adopted Qlik Cloud®, to advance its analytics capabilities and empower more employees at the company to use data in their day-to-day roles.

Fenwick, the premium department store known for its shopping and dining experiences across beauty, fashion, food, and furniture, is turning to data to increase efficiency, support operations, and boost performance. In 2020, the company invested in Qlik Cloud, a cloud analytics platform, to enable it to advance its data management and analytics capabilities.

Fenwick Newcastle

As a long-term Qlik customer, Fenwick is using Qlik Cloud to empower business teams with access to real-time data and analytics tools, improving stock transparency across the supply chain, optimizing in-store customer experiences, and embedding a data-driven culture across the company. With Qlik, staff across the business can access a single, up-to-date, and accurate version of product and stock data, no matter their location, empowering them to make quicker and more informed decisions.

Qlik Cloud also enables warehouse teams to drill down into the 500,000 rows of stock data produced per day, allowing them to manage exceptions far more effectively. Improved analytics capabilities have also allowed store managers to optimize sales in the space they have available, tracking IoT devices that measure footfall to enhance the overall customer experience.

The move to cloud analytics is playing a crucial role in Fenwick’s continued innovation, as stores remain crucial to the brand’s success while the online channel continues to grow exponentially. Developing collaborative apps across the business for effective visualization, reporting, and joined-up decision-making is supporting this goal.

“For us, Qlik was the clear winner across the board, especially when it came to building apps and in terms of ease of use by end-users,” said Michael Laverick, Data Manager at Fenwick. “It’s also allowed us to provide a better experience for our customers because we’ve got trustworthy data behind the scenes, served up to decision-makers who can make the right choice about what needs to be on the shelves for customers to come in and buy.”

Qlik Director Adam Mayer added, “In today’s challenging and unpredictable supply chain climate, there’s an ongoing need for retailers to prioritize agility, and data must underpin this for commercial teams to feel empowered to anticipate and support their customers’ needs. We’re delighted to support Fenwick as it embraces the real-time, business-ready analytics that SaaS offers so it can stay one step ahead to provide the best possible customer experience, no matter what disruption occurs.”

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