Morrisons is expanding its successful partnership with Deliveroo, enabling customers to order groceries from 500 Morrisons Daily convenience stores across the UK and have them delivered to their doorstep in under 30 minutes. This extension of their collaboration means more customers will have access to 2,500 fresh, frozen, and ambient items available for on-demand delivery.
Morrisons Daily stores, strategically located at fuel forecourts and other high-traffic areas, cater to the growing demand for convenience. The Morrisons Daily offer includes a core range of convenience items, fresh food to go, and selected elements of Morrisons’ popular Market Street fresh food, much of which is produced at the company’s own food-making operations.
The partnership between Morrisons and Deliveroo began during the height of the COVID-19 pandemic in April 2020. The service has since expanded to approximately 390 Morrisons supermarkets. In September 2021, Deliveroo launched its first delivery-only grocery store, ‘Deliveroo Hop,’ in partnership with Morrisons, further solidifying their collaboration.
Joseph Sutton, Convenience, Online & Wholesale Director for Morrisons, commented on the partnership’s growth: “Our partnership with Deliveroo has gone from strength to strength since we first started working together in 2020. Customers tell us how important rapid delivery services are to them, and so we’re delighted to be extending the Deliveroo service and making it available from 500 of our Morrisons Daily stores.”
Suzy McClintock, VP of Grocery and Retail at Deliveroo, added: “We’re excited to expand our partnership with Morrisons to 500 Morrisons Daily stores. We’ve been proud to partner with Morrisons since 2020, and our customers love the convenience of getting fresh groceries delivered to their door on demand. This extension means even more people across the UK can enjoy that service. We are thrilled to continue bringing more of Morrisons’ fantastic range straight to our customers’ homes, including price matching to in-store prices on some of the most popular items, making everyday life a little easier.”
Morrisons operates approximately 1,600 Morrisons Daily convenience stores across the UK, with around 600 of these being franchise stores. The expansion of the Deliveroo partnership to 500 Morrisons Daily locations reflects the retailer’s commitment to meeting the increasing demand for quick and convenient grocery delivery services.
