One in five (19 per cent) UK shoppers would like to use an Augmented Reality (AR) changing room when shopping online to find the perfect clothing items, according to the new State of Digital Commerce report from Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud.
Allowing users to virtually...
To mark the start of the summer season the window of Topshop’s Oxford Street store will be transformed into an interactive pool scene, complete with a 360 degree virtual reality water slide, ready to take customers on a fully immersive ride.
Participants will start their thrilling VR journey seated on a giant inflatable at the entrance to the slide and...
Consumers and retailers ready for robot helpers in store, but security and cost doubts could stall plans
A recent survey on the use of humanoid robots in retail stores, has found that 31% of retailers will be using the technology at some point in the future, with 14% expecting to have it in place in the next 12 months. The...
The unpredictable British weather has helped retailers beat sales forecasts in April as sales volumes jumped 2.3% from March, highlighting the importance of brands optimising their omni-channel experience, according to eCommerce systems integrator Tryzens.
Data released by the Office for National Statistics (ONS) suggested that the unexpected warmer weather has resulted in sales volumes increasing across the retail sector. The...
British online marketplace OnBuy.com has signed a two-year partnership deal for hosting and support with leading online cloud services provider UKFast as it prepares for a surge in traffic.
The partnership ensures the stability and speed of the OnBuy platform in anticipation of a significant rise in the number of sellers and consumers using the site ahead of the rollout...
New research by SaaS technology company Eagle Eye has found that retailers are failing to take advantage of widespread mobile phone use to enhance the customer experience. Results revealed that while consumers are frequently using their phone whilst shopping, they report hardly ever using it to interact with the retailer itself, and want to be offered more mobile enablement.
The statistics...
The first episode of The Retail Exchange, a new retail podcast series that throws a spotlight on key issues affecting instore performance, with insight and opinion from senior figures from within the industry, is now available to download.
Hosted by former-BBC journalist and broadcaster Declan Curry, episode one of The Retail Exchange is titled ‘Stores of the Future 2.0’ -...
When we think of online solutions we think of how they circumnavigate, even undermine the physical high street shopping experience, but there are now digital technologies that promise to increase footfall to the shop by alerting customers of offers when they wander near the shop doors. Welcome to the age of beacons and other digital strategies, says James Carson,...
New 3D technology has been designed that will change the way people make decisions on which shoes they buy from store to store. Designed by Invertex, FeetID includes the new Launch-pad, an in-store autonomous unit that can 3D scan a precise measure of a shopper’s feet and send it directly to their mobile phone within seconds.
Instantly the Invertex’s cognitive...
Richard Corps, managing director and co-founder of Ads Reality, explores augmented reality and its return on investment.
Augmented Reality (AR) is the future of marketing as it applies a digital and interactive layer to anything within the real world. From enhancing how we communicate and entertain ourselves to the way we work and solve problems, AR has the potential to...
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