Like any other business establishment, retailers need to carry out sufficient electrical safety checks to ensure their premises aren’t hazardous. They have a duty of care to keep the public and their employees away from harm. Otherwise, their establishment might have to be shut down. But how exactly do retailers make sure their business premises are complying with electrical...
Starcom, the human experience company, has today announced the launch of a new campaign for KP Snacks’ McCoy’s Muchos tortilla snacks.
The ad, brokered by Starcom and 4Sales which will run across Channel 4 and Dave, features commentary from the well-known presenter and comedian Alex Brooker who is doing the voice over for the creative. To cement the partnership, spots...
Jackpot Peanut Butter, the activist British brand inspired by alternative pop culture, has created ‘Jackpot X Conran’ - its first-ever custom pot for famed retail outlet, The Conran Shop.
Known as the home of iconic designs and future classics, the central London store has stocked Jackpot since 2018 and it remains its only peanut butter. The collaboration follows Jackpot’s...
European design brand MADE.COM has launched its first virtual, see-now-buy-now experience, showcasing its new AW20 collections in a curated apartment in Amsterdam.
Opened in late 2019 and located above the MADE showroom in the heart of the Dutch capital, the 80m2 apartment has been beautifully furnished with a host of design-led furniture, lighting and home accessories from the brand’s latest...
Ann Summers, the iconic multi-channel retailer specialising in sex toys and lingerie, has re-launched its e-commerce website with leading international digital agency, Dept. Its new look celebrates the diversity of its products and customers with a bold, image-led design and dynamic brand experience.
Since the first Ann Summers store opened in 1970, the brand has trailblazed its way to dominating...
You only need to take a walk down Oxford Street at the moment to see that things are changing. And no, we’re not talking about the smaller crowds and the common sight of face masks.
It’s those big letters plastered across London’s Selfridges store that have captured our attention.
The display, which reads “Let’s change the way we shop”, is one...
BOSS is teaming up with iconic American brand Russell Athletic to create a capsule collection of bold casualwear for a new generation. Inspired by both brands’ archives, the designs will unite expert BOSS tailoring and Russell Athletic’s instantly recognizable sportswear aesthetic in a unique style.
HUGO BOSS Chief Brand Officer, Ingo Wilts says, “Casualization is an important element in our ...
The race for a digital strategy and its fastest possible implementation has never been more relevant than today. COVID-19 and the onset of social distancing guidelines have driven digital channels onto centre stage. Where previously retailers balanced the digital with the in person, now, most retail experiences take place online. In this new world, hyper-personalisation and ‘micro-moment’ technologies are...
Delegates can now register for TFWA China Reborn, an online event which will be held from 1st-3rd December in partnership with APTRA and China Duty Free Group (CDFG). The event, powered by Tencent Cloud Conference, will feature daily webinars taking place from 10am to 12pm CET, alongside a programme of ONE2ONE e-meetings, which will run on all three days. These...
UK brands and retailers are unable to convert one-time buyers into customers, some pushed online for the first time during lockdown, because they do so little to earn their loyalty.
Original research from dotdigital, the omnichannel marketing automation platform, in the Hitting the Mark report, which benchmarks the digital marketing tactics adopted by 100 global ecommerce brands, shows that despite...