Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform. Working with connected consumer agency SharpEnd, Yeo Valley Organic can now engage directly with their consumers through their most scalable media asset.
Consumers will be able to use their smartphones to scan the ’Moo-R’ QR codes which can be found on...
As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that.
With 63% of marketers intending to increase their influencer marketing budget within the next 12 months, there is more evidence to showcase just how impactful influencer campaigns really are. But because of this, brands are beginning to question exactly where they should be...
Last month, global fashion brand MISSGUIDED partnered with the charity, Models of Diversity, to launch a competition to find models for their latest empowering campaign. They chose 7 out of the 2,500 applicants to model in the shoot alongside other inspirational people.
The “However You Nude” campaign, features diverse and empowering models to promote Missguided's new inclusive shapewear collection. The...
With just under 75 days to go to Christmas, Selfridges has announced the opening of its Christmas shop in London and on Selfridges.com, with selected products available in Manchester and Birmingham. With many customers focusing on family and traditions this year, Selfridges have created a destination to capture the magical feeling of ‘Once Upon A Christmas’ enabling customers to make...
Data from Barclaycard, which sees nearly half of the nation’s credit and debit card transactions, reveals that spending on essential items grew 6.1 per cent year-on-year, with a 15.4 per cent rise in supermarket expenditure. This comes as over a quarter (27 per cent) of Brits admit to stockpiling items such as tinned food and toilet roll in case...
massive 80 percent of Amazon shoppers in the UK plan to buy products on Amazon Prime Day later this year, according to new research commissioned by Molzi.
UK shoppers also voted Amazon Prime Day the most important ecommerce time for buying products online. More than four in ten (44 percent) of respondents said it ranks as number one, ahead of...
ASOS, one of the world’s leading online fashion retailers, today announces the launch of five charity boutiques for Autumn/Winter 2020 on ASOS Marketplace, the platform where customers can shop the best new and vintage fashion from over 1,100 independent boutiques around the world.
New to the platform this year are Cancer Research UK and Royal Trinity Hospice, while returning from...
Very.co.uk has launched a partnership with second-hand clothes specialist, Re-Fashion, to reduce clothes waste and fashion items being sent to landfill.
The partnership aims to reduce the amount of good quality, wearable clothes going to landfill by encouraging Very’s customers give up their unwanted clothes for new owners to give them a second life.
Very will introduce its customers via email...
The current spike in e-commerce penetration is no surprise. At the beginning of the pandemic, online or in-app shopping increased by over 40% in the UK, while trips to stores decreased over 50%. However, looking behind the big numbers into the detail of people’s behaviour gives retailers more insight into the long-term impact of the short-term e-commerce spike.
To help...
Following on from the statement that Integrated Systems Europe was being postponed it has now been announced that the show will take place at the Fira Gran Via, Barcelona on 1-4 June.
The decision to reschedule the exhibition from early February came after a period of consultation with exhibitors, the venue and local authorities. In recent weeks the organisers have...