U.K Partywear label Rare London have launched their debut loungewear collection for SS21.
The brand, who have amassed a host of celebrity fans including Beyonce, Nicole Scherzinger and Little Mix have created the casual collection in response to the current climate of multiple lockdowns.
With occasions on hold right now and more time spent at home, Rare London has seized the opportunity to put their own stylish stamp on the growing loungewear category.
The new collection features off-duty separates that encapsulate Rare London’s signature glam aesthetic. Think form-fitting spandex and cosy marls for maximum comfort while still making a style statement.
Animal print fabrications, cut-out detailing and ruching means lounging at home never looked so good. The full collection retails at £25-£59 and is available for SS21 wholesale from this week.
The second AW21 drop will be available to pre-order from July. The brand who currently have partnerships with ASOS, Nelly and Zalando – will also be showcasing the range alongside their mainline at the digital Magic tradeshow from 1st February – 1st-March 2021.
Speaking about the new collection, Rare London designer, Natalie Tayor said: ‘We’re delighted to launch our first ever loungewear collection. We’re confident we’ve created a range our Rare London girl will look and feel amazing in. We know she loves to dress up with us when she goes out or has a special occasion – but we wanted to create a range that she’ll love to wear at home too.’
The loungewear collection will roll out on the brand’s B2C website, rarelondon.com from February 2021.
