Scamp & Dude, the British fashion brand known for its purpose-driven approach, is set to open its fifth store at Cambridge’s Grand Arcade in July 2024. This expansion follows another consecutive year of double-digit growth for the B Corp™ Certified brand, which has seen a 32% increase in 2024 compared to 2023, and a 62% increase from 2022 to 2023.
The new store, located in the heart of the city centre at the Grand Arcade, will cover 1,150 sq ft and aims to bring the brand’s joyful and vibrant aesthetic to Cambridge. This latest addition to Scamp & Dude’s portfolio follows successful store openings in Marlow, London, Edinburgh, and Manchester. The Cambridge store promises to be a colourful and uplifting space where both new and loyal customers can immerse themselves in the brand’s positive and superpower-infused world.
The store will feature Scamp & Dude’s collection of stylish and responsible womenswear, charity items, and a kids’ collection. Demonstrating the brand’s commitment to giving back, the store will continue its charitable efforts, including donating a Super Scarf to a woman with cancer for every one sold, and donating a Superhero Sleep Buddy to a seriously ill child for every one sold. To date, Scamp & Dude has donated over 48,000 Super Scarves and over 8,000 Superhero Sleep Buddies.
Jo Tutchener Sharp, founder and CEO of Scamp & Dude, expressed her excitement about the new store: “We’re so excited to arrive in the beautiful and historic city of Cambridge, offering another welcoming space for our community to come together and enjoy the world of Scamp & Dude.”
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Martin Macwhinnie, Centre Manager of the Grand Arcade, added: “We are absolutely delighted to be bringing Scamp & Dude to Grand Arcade. One of the UK’s hottest brands, Scamp & Dude’s focus is on fashion with purpose, aligning with our values around sustainability and community.”
Scamp & Dude’s new store in Cambridge will be open from Monday to Saturday, 9 am to 6 pm, and Sunday from 11 am to 5 pm.
