A year following the acquisition of Feelunique, Sephora has announced its official arrival in the UK, bringing its unique prestige beauty experience and carefully curated assortment to British consumers beginning on October 17th, 2022.
On the 17th October 2022, the Feelunique website, which Sephora acquired a year ago, will become Sephora.co.uk, complete with the brand’s signature iconic black and white stripes. The fully immersive website, twinned with the coveted Sephora App, will offer UK consumers an inspiring gateway to discover Sephora’s unique selection of prestige products from Makeup to Fragrance, Skincare, Haircare, and Wellness.
True to its global mission, Sephora.co.uk will be at the cutting edge of beauty trends, showcasing a stellar lineup of brands that are exclusive to Sephora UK, including Tarte Cosmetics, ILIA, Makeup by Mario, ONE/SIZE by Patrick Starrr, GXVE by Gwen Stefani, Skinfix, Vegamour, and Sephora’s own Sephora Collection. Alongside this coveted collection will be an expansive assortment of premium beauty brands, including Pat McGrath Labs, Fenty Beauty, Gisou, Rose Inc, JVN, Glow Recipe, and many more. Sephora’s iconic holiday assortment and advent calendars will also be available on the website at launch.
The online launch will be followed by the opening of a Sephora store in London in Spring 2023, enabling consumers to benefit from all the digital and physical service, in-store beauty expertise and experiences that millions of Sephora customers love around the world.
“At Sephora, we innovate every day to build the most loved beauty community. We are delighted to bring Sephora to the UK, responding to Britain’s strong demand for our unique prestige beauty experience. UK customers will be encouraged to explore and discover the best versions of themselves as we support them in their beauty journey with a fantastic curation of time-tested classics and new indie brands
“We will offer British consumers a pioneering selection of beauty that is best in class for innovation, diversity and inclusion. The UK is home to a dynamic beauty and wellbeing market that Sephora will aim to surprise and delight through our trademark know how and creativity. Our passionate team cannot wait to serve and inspire UK customers under the Sephora brand,” Chris de Lapuente, Chairman and CEO at Sephora
SEPHORA has also announced that to celebrate its UK arrival, they will be hosting a unique prestige beauty event in London on October 20th at One Marylebone. The immersive live event will allow UK visitors and beauty fans to have a comprehensive sneak preview of the Sephora universe, exploring with our teams the newest and hottest products, brands & prestige beauty trends through a fun and inclusive discovery journey. The event will feature a brand fair, masterclasses, beauty talks, surprise guests and more. Tickets for this coveted event will be available from October 11th.
