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Direct-to-consumer retail is about dynamism, as well as data

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Not too long ago, during the depths of lockdown, the direct-to-consumer (DTC) model was hailed as the saviour of retail and the future of...

The metaverse promises to transform customer loyalty

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For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers...

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