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Wallace and Gromit outside a snow-covered house decorated with Christmas lights in Barbour’s 2026 Christmas advert, Wallace holding a Barbour bag
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Morrisons and Sainsbury’s Top Early Christmas Ad Leaderboard

Morrisons and Sainsbury’s have taken an early lead in System1’s 2026 Christmas advertising rankings, with both festive campaigns achieving the maximum 5.9-Star Rating and...

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