Tag: Personalisation
‘Ok’ to ‘Amazed’ – Tapping into the Psychology of Personalisation to...
The evolution of shopping habits and consumer behaviours over the past decade are well documented, especially for younger generations. What continues to emerge is...
Retail Trend Watch 2023: Here’s What to Look For
Rising inflation, supply chain disruptions, and a rocky economic outlook for 2023 may have retailers feeling spooked this year, especially as companies are still...
Consumers demand brands get personal as they reject age-based labels and...
Today, Adobe announced new research revealing the growing importance of brands understanding customers on a personal level – and interacting with them as individuals, in...
Mindreader: the power of hyper-personalisation in a new age of loyalty
For some years now, personalisation has been gaining pace in retail – but a certain group of trailblazers are supercharging the concept. Streaming platforms...
MoEngage posts a four-fold increase in revenues as it eyes accelerated...
Leading insights-led customer engagement platform, MoEngage, has announced a four-fold increase in European revenues year-on-year, as it looks to accelerate its next growth phase,...
