Tag: Retail Media
What do brands really want from retail media?
It’s simple isn’t it, brands just want a tangible return from their retail media investment? Of course, return on ad spend and total sales...
Forget Superstores: Could Independent Retailers Establish Media Networks Too?
Retail media ad slots are flying off the shelves. Bolstered by digitised loyalty schemes, most major supermarkets are unveiling retail media platforms, while ecommerce...