A great way to promote your business is to have informative booklets printed. Booklets are easy to distribute, cost-effective and digestible. Additionally, they provide longevity, establish authority in your industry and build trust with your target customers.
The good news is that dozens of excellent booklet printing services are available to help you, many of which operate online.
What are Printed Booklets?
Booklets are small printed booklets with a low page count, usually between eight to 36 pages. They are available in various shapes and sizes, but standard sizes include A4 and A5. Booklets are sometimes called brochures, catalogues and handouts, and they typically have a paper cover with staple binding.
Booklets are a great way to present information to an audience. Common booklet types include staff handbooks, product catalogues, training manuals, event programs, newsletters, portfolios, recipe booklets, reference guides and business reports.
The Benefits of Printed Booklets
Creating printed booklets for your business has a range of benefits:
Easy to distribute
First, booklets are easy to distribute. There are several ways to get your brand’s booklet in front of your target audience. For example, they can be delivered directly to individuals by post or displayed on stands in public places with plenty of foot traffic, such as libraries, shopping centres and doctors’ surgeries.
Cost-effective
Booklets are also a cost-effective way to market products and services, considering how much information you can find inside one copy. As digital ads become more expensive, many brands are turning to print marketing to reach audiences. While a set number of booklets costs a fixed price, digital ads fluctuate in price depending on demand, which can result in some incredibly expensive ads. Plus, if thousands of booklets are printed in one order, you can save money per copy thanks to a bulk order discount.
Digestible
A key benefit of booklets compared to other media forms is their digestibility. There is something quite satisfying about flicking through the pages of an informative, well-made booklet. Being able to feel the paper in your hands creates a connection that digital media just can’t match. Plus, studies have proven that printed media elicits a better response than digital media. For example, one study found that printed media required 20 per cent less effort to digest than digital. So if you want to offer customers a digestible way to learn more about your brand, consider having booklets printed.
Establish authority
Having booklets printed help brands establish authority in their industry. High-quality printed booklets show potential customers that a brand is credible and is willing to invest in new clients. By establishing authority, businesses can convince customers that they are a better choice than competitors, leading to more sales.
Longevity
Booklets containing content that isn’t time-bound provide longevity. A booklet made of high-quality materials, full to the brim with useful information, will be less likely to be thrown away. Instead, recipients may keep them for months or pass them on to family members and friends that might be interested in your products or services.
Build trust
A key benefit of booklets is that they help to build trust between brands and customers. People will only want to buy from a business if they believe the brand can be trusted to meet their expectations and deliver good service. Several studies reveal that printed marketing materials are generally viewed as trustworthy by consumers. For example, one study found that over 50 per cent of people thought that print marketing was the most trustworthy medium. In contrast, one study found that only 10 per cent of consumers completely trust online ads, with almost 30 per cent saying they do not trust online ads at all. So if you’re keen to build trust with customers, it might be worth investing in some high-quality booklets!
How to Print a Booklet
Printing a booklet couldn’t be easier! Today, there are dozens of great booklet printing services available in-person and online. Once you’ve chosen the right printing service for you, all that’s left to do is let the team know your requirements by filling in an instant quote.
First, you’ll be asked to choose the size of the booklets. Most printing services will offer a wide variety of sizes, including A4 through to A7 and various square sizes. After you’ve selected the booklet’s size, you need to choose how it will be bound: staple binding, wiro binding or perfect binding. Then, you need to choose whether the booklet is landscape or portrait.
Next, you need to choose the paper weight for your booklet’s cover and internal pages. Finally, you will choose the paper type for the cover and pages of your booklet. Most printing services offer silk, gloss, uncoated, recycled or natural paper, but other types may be available.
