The past few years have been a tumultuous time for retailers, but they have demonstrated their resilience amidst the pandemic and adapted to the evolving retail landscape. As we head into a new year, consumers and retailers will have new expectations and desires that will continue to alter the ever-changing retail space.
There are three key trends emerging within the retail sector that retailers need to keep their eye on in 2023 if they are going to remain resilient amongst new challenges and keep shoppers coming back for more.
Sustainable delivery is a must
Retailers everywhere are looking to minimise their impact on the environment when it comes to how they conduct their business. There are many different ways for retailers to make changes to help the environment, but one area they must turn to in order to improve the sustainability of their operations is by using sustainable delivery solutions.
Whether it’s having stock delivered to physical stores, or sending out online orders, having sustainable delivery solutions is a non-negotiable for retailers in 2023. With such a variety of green delivery options available, from electric vans to cargo and push bikes, there’s no excuse for retailers not to fold this into their supply chain. And with more pressure than ever from consumers to be more sustainable, retailers have to use green delivery options if they want to be the retailer of choice.
The need for speed
As we’ve emerged from the pandemic and returned to busier lives, there is an increasing need from consumers for speedy delivery options. Simply due to the nature of being busy again, people are more likely to need a last-minute outfit for an event, or require a gift for a birthday they’d forgotten about.
Next-day delivery has already been adopted widely across retail, so it’s those that offer same-day delivery that will stand out from the crowd. The ability to provide quick, convenient delivery will give retailers the competitive advantage, and they should look to use logistics partners that can fulfil this need.
Keep business moving as usual
We may no longer be in a global pandemic, however consumers and retailers are having to deal with new challenges, from mail strikes to global supply chain issues heightened by geopolitical tensions. Whilst there are some factors that are simply out of retailers’ control, there are steps that can be taken to help minimise the impact of external factors and keep their business running as smoothly as possible.
Retailers need to work closely with logistics partners, who are experts in managing supply chains, and can help take the stress out of the issues they’re facing. And in the case of any disruption, there needs to be a transparent and effective communication channel with customers to keep them informed on the status of their order and ensure their delivery arrives as fast as possible.
Choosing the right logistics partner that can deliver quickly and sustainably, and provide high-level support during difficult times is key for retailers if they want to keep customers happy next year.
Rosie Bailey, Commercial Director at CitySprint
