Enamel badges are becoming increasingly popular as brands look for innovative and stylish ways to promote their products, services, and events. The real challenge lies in making quality enamel badges that will leave a lasting impression while bringing a positive ROI.
Besides the design, there are also other factors you must consider if you want to make enamel badges in the UK. This guide will highlight the key considerations, including tips to help you find the ideal badge manufacturer.
Finding the Ideal Badge Manufacturer
You have two options: use a local manufacturer, or order from an overseas company. Both options have their pros and cons. We recommend using UK-based manufacturers if you want better control over quality. Most local badge manufacturers like Rocket Badge have shorter turnaround times, which is perfect if you need the badges on short notice.
Delve into the manufacturer’s experience and customer catalogue, and look for manufacturers with experience making enamel badges. A solid list of past customers is a sign that the manufacturer has a great reputation.
Design Work
This can be the most challenging step when making enamel badges. The goal is to make the design simple yet impactful. First, identify the theme of your design. What are you promoting? Is it a new product, showing appreciation for your customers, or marketing a new event?
Having that at the back of your mind will help when it comes to selecting fonts and colours. We recommend hiring a professional illustrator to help you when it comes to choosing a colour palette and putting everything together.
Also, consider the size and shape. You want to get the right balance, something that’s not too big or too small. It should be visible enough to capture attention and spark a conversation.
Enamel Choice and Finishes
Hard enamel is the go-to option for most people. It is durable and offers a smooth and glossy finish, which is perfect for detailed designs. The only downside is that it is more expensive than soft enamel and soft PVC.
Soft enamel is a great choice if you are after a more cost-effective option. It is more affordable, with a slightly softer and more textured appearance. Select the finish that ticks all of the boxes when it comes to both durability and quality.
MOQs and Pricing
This is something we should have mentioned when talking about manufacturers. The best option is to request quotes from multiple badge manufacturers. Ensure that your order matches their minimum order quantity before asking for a quote.
The costs will vary based on the enamel type and finish you want on your badges. Look for manufacturers offering simple payment plans. In most cases, a deposit followed by full payment upon delivery of the badges is the best option.
Wrapping Up
Enamel badges can transform your marketing strategies. Ensure that the design complements your brand identity and is something your customers can find relatable. Collect feedback from your target audience and note areas needing improvement for future designs.
Lastly, think of unique ways to distribute your enamel badges to your audience. You can sell them for a profit or include them as part of a gift basket.
