The Watches of Switzerland Group, the specialist in luxury watches, has officially opened a TAG Heuer boutique in the bustling heart of Bath. The boutique is strategically located in SouthGate Bath, a key shopping hub with a diverse mix of high street retailers and high-end brands, complemented by a selection of top-tier local eateries.
The newly inaugurated boutique showcases a blend of modern design elements and TAG Heuer’s enduring heritage. A mix of light wood panels, concrete, and the brand’s signature deep blue tones encapsulates the essence of contemporary Swiss craftsmanship. Visitors can explore all current TAG Heuer collections, including Watches of Switzerland-exclusive pieces like the TAG Heuer Aquaracer Professional 300 Titanium and the freshly unveiled TAG Heuer Aquaracer Professional 200 Solargraph Blue. Additionally, the boutique offers an introduction to TAG Heuer’s luxurious smartwatch series, Connected Calibre E4, which perfectly integrates connectivity with the refinement and opulence of classic wristwatches.
Designed to meticulous standards, the single-level boutique reflects the brand’s commitment to high-quality luxury. Created in partnership with TAG Heuer’s in-house design team, both the interior and exterior reflect the brand’s core values, offering shoppers a fully immersive retail experience.
Craig Bolton, President of the Watches of Switzerland Group in the UK and Europe, stated, “This is an exciting time for TAG Heuer as we look to grow our retail offering and increase our activity around the UK. TAG Heuer enjoys very high levels of awareness all over the country, and we’re delighted to be building on this and bringing our clients in Bath the full immersive TAG Heuer experience. The new TAG Heuer boutique will showcase the best of the core collections plus the Watches of Switzerland exclusive timepiece which our knowledgeable experts in the boutique will be delighted to guide clients through.”
Rob Diver, Managing Director of TAG Heuer UK and Ireland, expressed his enthusiasm, “We are excited to continue our retail expansion plan with the opening of the first-ever TAG Heuer Boutique in the historic city of Bath with long-standing partner The Watches of Switzerland Group. The new boutique is located in the cities’ prominent shopping area SouthGate and will offer the full TAG Heuer experience with the brands’ infamous collections along with Special Editions. The team will welcome new customers into the boutique sharing their expertise in the search of the perfect timepiece.”
The boutique promises not just a shopping experience but a comprehensive introduction to TAG Heuer’s legacy, expertly guided by a team eager to assist clients in finding the timepiece that best suits them.
