As physical retail evolves, design and experience have become more powerful tools than ever. The Creative Retail Awards have recognised the retail industry’s best companies and talent since 2018. With categories including sustainable solutions, omnichannel innovations, VM schemes, POP/POS, shopfitting and Store Design, the Awards recognise talent across the full spectrum of retail design and display.
This year’s jury independently judged a total of over 600 entries from suppliers, designers and retailers taking part from around the world. The shortlist was announced to great fanfare in September with the video announcement being viewed over 3700 times on YouTube alone.
Despite travel restrictions, a record number of tickets were sold for the 2021 awards ceremony which took place at Proud Embankment on the 14th of October. The doors opened at 6 PM with a drinks reception hosted by returning Headline Sponsor Kesslers and was attended by a selection of suppliers, designers and a broad range of retailers. The big night followed our unique take on an awards ceremony that blends networking with an informal party atmosphere celebrating the diversity in our industry.
Each award announcement gives the shortlisted entrants a chance to walk away with a Highly Commended or Winner’s trophy in front of a supportive crowd of industry peers. Winners this year included retailers such as Timberland, Liberty London, Harrods, Modivo, Wembley Park, Selfridges and Samsung. The ceremony closed with the announcement of the Judges Choice award which this year went to Anya Hindmarch for their ‘I Am A Plastic Bag’ sustainability scheme. You can view the full shortlist, Highly Commended announcements and overall category winners below.
As the 2021 awards come to a close we are delighted to announce that the 2022 Creative Retail Awards are now open for entries. Retailers are once again invited to enter free of charge. To view the categories please visit www.creativeretailawards.com
Official photos and videos coming soon!
WINNERS & HIGHLY COMMENDED 2021
Sustainable Display
Sponsored by Antalis
Central Embassy – ANIMA MUNDI – Soul of the World
In Collaboration with: Central Group and Mulyana
Anya Hindmarch – I Am A Plastic Bag
In Collaboration with: StudioXAG
Country Road – Spearheading Sustainability – HIGHLY COMMENDED
In Collaboration with: HMKM
Woolworths South Africa – One Bottle = One Bauble = Hope
In Collaboration with: VM Central, Essay Gifts, Bad Weather and Woolworths In House Agency.
WINNER:
Anya Hindmarch – I Am A Plastic Bag
In Collaboration with: StudioXAG
POP/POS
Sponsored by Stylo
Currys PC World – Christmas Peak
In Collaboration with: ITG and Currys PC World
Fanta Halloween Train
In Collaboration with: Adare International and Smurfit Kappa
FULFIL – WOW POS units
In Collaboration with: Barrows
L’Oreal Victor & Rolf Christmas – HIGHLY COMMENDED
In Collaboration with: Kesslers International
Revolution Beauty Superdrug Signature Display
In Collaboration with: arken POP International Ltd
WINNER:
Revolution Beauty Superdrug Signature Display
In Collaboration with: arken POP International Ltd
Seasonal or Temporary Display
Sponsored by Proportion London
Unilever displays for Auchan – Christmas Marketplace Experience – Knorr, Hellmann’s and Glóbusz
In Collaboration with: Indicia Worldwide
Fenwicks Bond Street – Christmas Windows
In Collaboration with: Propability & Flourish Trading
Liberty – Peace, Love & Liberty
In Collaboration with: StudioXAG
The SM Store – It’s Christmas at SM
Gap – Holiday – HIGHLY COMMENDED
In Collaboration with: KGK Genix
WINNER:
Liberty – Peace, Love & Liberty
In Collaboration with: StudioXAG
Bar & Restaurant Design
Sponsored by Hospitality & Leisure News
14 Hills
In Collaboration with: McCue and Robert Angell Design International
Bread Ahead
In Collaboration with: The Yard Creative, Quintain, and Bluecrow Projects
Norma
In Collaboration with: Rosendale Design and Chef Ben Tish
Sam’s Riverside – HIGHLY COMMENDED
In Collaboration with: DesignLSM
Brook House
In Collaboration with: Brace Studio
WINNER:
Bread Ahead
In Collaboration with: The Yard Creative, Quintain, and Bluecrow Projects
Graphics, Signage and Wayfinding
Sponsored by Blaze Signs
Debenhams Kley
In Collaboration with: Stylo
Loaf – Bristol Shack
Global Media Outdoor – Strathclyde Partnership for Transport
In Collaboration with: arken POP International
XYZ Storage Rebrand – HIGHLY COMMENDED
In Collaboration with: Ampersand Studio Inc.
Ecco Zurich
In Collaboration with: TRC Ltd and ecco Brand
WINNER:
Loaf – Bristol Shack
Surfaces & Finishes
Sponsored by Antalis
adidas – Parlez educational CDU – HIGHLY COMMENDED
In Collaboration with: Kesslers International
Hamleys Frozen II Castle and Theming
In Collaboration with: Propability & Flourish Trading
Phaidon Luxury Book Stand
In Collaboration with: Kesslers International and The Haas Brothers
Vype Inspiration Store
In Collaboration with: Landor & FITCH
Harrods Beauty Hall
In Collaboration with: The GA Group
WINNER:
Harrods Beauty Hall
In Collaboration with: The GA Group
VM Scheme
Sponsored by HOL Group
Woolworths South Africa – Jungle Bells
Benefit Cosmetics & John Lewis – Hello Happy Foundation Window Display
In Collaboration with: arken POP International Ltd
Fenwick – Pink Spring/Summer Campaign
In Collaboration with: Propability & Flourish Trading
Ralph Lauren – Spring Kites
In Collaboration with: Stylo
The Rolling Stones – Flagship Store – HIGHLY COMMENDED
In Collaboration with: Stylo
WINNER:
Fenwick – Pink Spring/Summer Campaign
In Collaboration with: Propability & Flourish Trading
Innovative Display Product
Sponsored by Arken POP
Footlocker – Nike React Element 55 Launch at Footlocker, Milan
In Collaboration with: Office Twelve
Casa Portuguesa do Pastel de Bacalhau
The Rolling Stones – Flagship Store
In Collaboration with: Stylo
Charlotte Tilbury Magic Cream Display
In Collaboration with: Triplar Ltd
adidas London Flagship Store – HIGHLY COMMENDED
In Collaboration with: Intermarketing
WINNER:
Footlocker – Nike React Element 55 Launch at Footlocker, Milan
In Collaboration with: Office Twelve
Omni-Channel Experience
Sponsored by 365 Retail
B&Q Seamless Payment
In Collaboration with: TCS OmniStore
Modivo – how a stationery store becomes a phygital format – HIGHLY COMMENDED
In Collaboration with: Nanovo
Pernod Ricard – Absolut Wall Display
In Collaboration with: Kesslers International
Selfridges – The Instagram Edit
In Collaboration with: Seen Displays
WINNER:
Selfridges – The Instagram Edit
In Collaboration with: Seen Displays
Lighting Design
Sponsored by Gardeners
SKP – Shin Kong Place South
In Collaboration with: Light.iQ in partnership with Studio Illumine, Sybarite and Gentle Monster
Comur – Obidos Store
Molton Brown – Bluewater
In Collaboration with: Fagerhult Lighting and Dalziel & Pow
Mundo Fantaěstico da Sardinha Portuguesa
Tekzone Tron Lighting – HIGHLY COMMENDED
In Collaboration with: Unibox and Grapes Design
WINNER:
SKP – Shin Kong Place South
In Collaboration with: Light.iQ in partnership with Studio Illumine, Sybarite and Gentle Monster
Shopfitting/Fit-Out
Sponsored by NAS
Central England Co-op – Redesigned Boley Park Food Store – HIGHLY COMMENDED
In Collaboration with: Various
Save the Children – Urban Proposition
Smartech Flagship Store Selfridges + The Bike Shop by Smartech + Playhouse by Smartech
Harrods Beauty Hall
In Collaboration with: The G.A Group
TBK Design – Tiles & Baths Direct Flagship Store
In Collaboration with: je+1
WINNER:
Harrods Beauty Hall
In Collaboration with: The G.A Group
Technology
Sponsored by Kesslers
Lotte Supermarket Vietnam – Contactless Sampling for Unilever brand, closeup – HIGHLY COMMENDED
In Collaboration with: Indicia Worldwide and Alta Media, Vietnam
Modivo – how a stationary store becomes a phygital format
In Collaboration with: Nanovo
Pernod Ricard – Absolut Wall Display
In Collaboration with: Kesslers International
Tailored Brands – Mobile Body Scanning In-store
In Collaboration with: 3DLOOK
WINNER:
Modivo – how a stationary store becomes a phygital format
In Collaboration with: Nanovo
Pop-Up Store
Sponsored by BDS
Cartier – Clash de Cartier – Selfridges
In Collaboration with: L’Atelier Five and Selfridges
Coach X Jean-Michel Basquiat – HIGHLY COMMENDED
Room for Tea Exhibit
In Collaboration with: Chaimi Design Studio, CrowdArt, Yaxin Bai, Dingding Hu, Projject, Mengyao Ye, Fenghe Luo, Gongkan(Kantapon Metheekul)
Majid Al Futtaim – Something Like THAT
Revolution Beauty Pop Up
In Collaboration with: arken POP International Ltd
WINNER:
Cartier – Clash de Cartier – Selfridges
In Collaboration with: L’Atelier Five and Selfridges
Store-in-Store or Concession
Sponsored by Mega Creative
Fiskars – Wedgwood, Waterford and Royal Copenhagen luxury concessions
In Collaboration with: Studio Found
Harrods – Heathrow Terminal 5 Orlebar Brown pop up Summer 2019
In Collaboration with: TRC Ltd and Orlebar Brown
Blow Bar Co at David Jones – Sydney, Australia – HIGHLY COMMENDED
In Collaboration with: Lex Design Agency
Barbour – Flourishing Florals
In Collaboration with: Stylo
Selfridges – AWGE
In Collaboration with: Seen Displays
WINNER:
Selfridges – AWGE
In Collaboration with: Seen Displays
Food Beverage & Supermarket Design
Sponsored by Graphica Display
Asda Sustainable Store Trial
In Collaboration with: CreativeRace
Longo’s Liberty Village
In Collaboration with: Ampersand Studio Inc
O Mundo Fantástico da Sardinha Portuguesa
The Bristol Loaf – HIGHLY COMMENDED
In Collaboration with: Phoenix Wharf
Glenfiddich – Glenfiddich Grand Cru
In Collaboration with: Kesslers International
WINNER:
Longo’s Liberty Village
In Collaboration with: Ampersand Studio Inc
Independent Store
Sponsored by Hangers of London
Ellis & Killpartrick – Cheltenham
In Collaboration with: C-Inside, D Shopfitting & HSA Manufacturing
Wembley Park Market – HIGHLY COMMENDED
In Collaboration with: The Yard Creative, Quintain and mRktmRkt
Majid Al Futtaim – THAT
Dermalogica – Bluewater Store
In Collaboration with: Lime Blue, Dalziel and Pow and Bluewater Shopping Centre
MacGregor & MacDuff – Flagship Store
WINNER:
Majid Al Futtaim – THAT
Retail Experience
Sponsored by SDEA
Balabala
In Collaboration with: Dalziel & Pow
Lyle & Scott Edinburgh Flagship Store
In Collaboration with: Office Twelve
Magenta Experience Centre – Deutsche Telecom x T Mobile – HIGHLY COMMENDED
In Collaboration with: art1st design studio
Mundo Fantástico da Sadinha Portugues
Samsung KX
WINNER:
Samsung KX
Overall Store Collaboration
Sponsored by Kesslers
AT&T – Dallas Experience Store
In Collaboration with: Twenty Four 7
Central England Co-op – Redesigned Boley Park Food Store – HIGHLY COMMENDED
In Collaboration with: Various
Dermalogica – Bluewater Store
In Collaboration with: Lime Blue, Dalziel and Pow, Bluewater Shopping Centre
Tekzone Tron Lighting
In Collaboration with: Unibox and Grapes Design
Wembley Park Market
In Collaboration with: The Yard Creative, Quintain and mRktmRkt
WINNER:
Wembley Park Market
In Collaboration with: The Yard Creative, Quintain and mRktmRkt
Store Design of the year
Sponsored by Retail Focus
FLANNELS Oxford Street Flagship
In Collaboration with: Pconp
Pets at Home New Store Concept, Stockport
In Collaboration with: Briggs Hillier
Timberland Carnaby Street
In Collaboration with: Dalziel & Pow
Twinings Strand Flagship Store Experience – HIGHLY COMMENDED
In Collaboration with: Dalziel & Pow
Christian Louboutin – From Draft To Craft
In Collaboration with: StudioXAG
WINNER:
Timberland Carnaby Street
In Collaboration with: Dalziel & Pow
Supplier of the year – Based on website votes
Sponsored by Creative Design & Display Connections
WINNER: KESSLERS INTERNATIONAL
Judges Choice Award
Sponsored by Mega Creative
WINNER:
Anya Hindmarch – I Am A Plastic Bag
In Collaboration with: StudioXAG