London’s Business Design Centre is gearing up to host the Visual Merchandising and Display Show 2024 from the 16th to 17th of April, marking a key gathering for professionals in the realms of retail display and visual merchandising. The event promises an extensive lineup of exhibitors, state-of-the-art features, and a comprehensive schedule of conferences and workshops, all curated to inspire and educate participants.

The exhibition, offering free admission, welcomes visitors from 9.30 am to 5.30 pm on the opening day and until 4.30 pm on the final day.


Attracting a diverse professional audience from retail, hospitality, and leisure, the show underscores the critical role of visual merchandising across various consumer-facing industries. Exhibitors range from specialists in advanced display technologies and lighting solutions to providers of print solutions, graphics, mannequins, and more, showcasing products and services designed to engage shoppers. Highlights include sustainable materials and innovative design services that push the boundaries of traditional visual merchandising.


VM & Display Show Features

A key feature is the POPAI Zone, hosting curated conferences and workshops. The Spring Shopper Seminar on the first day presents industry insights and innovative case studies from POPAI, Shark Beauty, Primark, GDR, and L’Oréal, covering topics from sustainable design to digital innovation and zero landfill policies in cosmetics merchandising. The second day offers masterclasses on shopper marketing essentials, incorporating digital innovation in-store, and sustainability, aiming to deepen professional knowledge in creating impactful, sustainable shopper experiences and leveraging digital technologies to meet contemporary consumer expectations. For more details on the programme, visit

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Additional event highlights include the Graduate Challenge, spotlighting emerging industry talent, and the Creative Network, showcasing inspirational talent and updates from the forefront of visual merchandising and display.

The Visual Merchandising and Display Show 2024 is a must-visit for anyone involved in the creative retail sector, offering a comprehensive platform to explore the evolving landscape of retail design and visual merchandising. With its array of exhibitors and the latest innovations set to redefine consumer retail experiences, attendees will gain invaluable insights and networking opportunities to connect and share ideas. This event epitomizes the spirit of innovation in retail, providing a vital forum for staying ahead in creative retail design and merchandising.

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Register for free entry

Following the first day’s excitement, the SDEA will host its popular networking drinks at Bubba Oasis, offering a prime opportunity for attendees to mingle and unwind. Retail Focus, as the official media partner, invites you to secure your place at This sought-after evening event promises valuable discussions and industry connections in a relaxed setting.