Specialist card and gifting retailer, Card Factory, today announced the expansion of its online gift portfolio. Customers are now able to choose from a wide range of over 1,500 products which include flowers, chocolates, gift vouchers, experiences, food, drink and alcohol.
The range expansion is part of the firm’s wider strategy to increase its online offering as part of its omnichannel ambitions.
“Card Factory’s focus is on putting customers at the very heart of what we do. Continued investment in our online offering has enabled us to bring in new ranges including fabulous fresh flower bouquets, bespoke hampers, food and alcohol gifting solutions and gift experiences ahead of the peak trading period. This gives customers even more choice in how and when they shop and underpins our core proposition of offering our customers value, choice, convenience and a great experience.
“This online range expansion is part of a wider programme of activity focused on bringing our omnichannel ambitions to life. Everything is centred around helping our customers celebrate life’s moments with great value for money across a range of products and price points.” Adam Dury, Card Factory’s Chief Commercial Officer
