In a significant move to enhance personalised shopping experiences, Cult Mia, the popular online fashion marketplace, has partnered with Fresh Relevance. Known for connecting shoppers with sustainable and conscious independent designers globally, Cult Mia aims to provide a more engaging and tailored online journey for their customers through this partnership.
Fresh Relevance, a leading personalisation platform, will power this transformation across Cult Mia’s website and email marketing strategies. The platform’s rich feature set, including web personalisation and behavioural targeting, is set to play a crucial role in driving this initiative.
CEO & Co-founder of Fresh Relevance, Mike Austin, warmly welcomed Cult Mia into their business fold, stating, “We’re delighted to support Cult Mia in their mission to provide a more personalised and valuable online experience for their customers.”
Established in 2019, Cult Mia’s ethos is rooted in connecting shoppers with a wide range of sustainable and conscious independent designers from across the globe. Their mission centres around offering access to unique, limited-edition fashion pieces that resonate with customers’ values. Cult Mia’s commitment to sustainability, developed in partnership with Positive Luxury, is intrinsically linked to their unique curation process.
Fresh Relevance, on the other hand, is a renowned personalisation platform. By integrating seamlessly with other industry-leading platforms, Fresh Relevance aids businesses in offering a more personalised and valuable customer experience. This has led to improved conversions, customer value, and retention rates for businesses around the globe.
With over 350 businesses already utilising Fresh Relevance, including the likes of Rip Curl, Space NK, Hoseasons, and Wowcher, the collaboration with Cult Mia adds another feather to their cap and reinforces their standing in the personalisation sector.
