Performance marketing specialist, Summit, recently extended its current partnership with leading national retailer, Ann Summers.
Having already excelled with Ann Summers paid social and SEO, working with the retailer for two and a half years to navigate Safe Search and grow the brands SEO visibility, the Hull based agency has extended their current partnership and will now also be supporting Ann Summers with its paid search, too. Recent successes include a huge increase in non-brand traffic, a 116% increase year on year, achieving the brand’s highest visibility, leaving competitors trailing behind in the rankings.
Over the last two and a half years, Summit has successfully set-up and created authoritative and informative content that amplifies Ann Summers’ sexual wellness and empowerment ethos. However, the path to success hasn’t been simple – Summit needed to overcome a number of barriers when it came to Ann Summer’s search terms. Google has additional restrictions to ensure content is suitable for the audience, which restricted the results for Ann Summers.
This challenge is facing many industries where there are restrictions on age related content, but Summit has been successfully able to work around this to drive the highest ever organic visibility for Ann Summers, far outperforming the brand’s competition.
Carl Hutchinson, Head of Paid Media at Summit, said:
“Ann Summers initially gravitated towards Summit because of our previous experience with tightly regulated industries, such as sexual health with Durex and medical cannabis clinic, Sapphire Medical. We understand the rules and regulations and have the experience to make sure our client campaigns are successful and profitable, despite the challenges from platforms like Meta and Google.
