Technical outdoor and sportswear retailer Montirex has opened its first-ever bricks-and-mortar store at Liverpool ONE. The debut pop-up unit, located on South John Street, marks the brand’s first standalone store and reflects its growing confidence in Liverpool ONE as it expands beyond its existing concessions. This new opening reinforces the destination’s reputation as a prime location for retail brand debuts.
Montirex has taken a significant step forward with this 3,000 sq ft pop-up store, building on its previous successes within Liverpool ONE’s JD Sports and Footasylum concessions. The store, located on the lower level of South John Street, features a design that highlights the brand’s sporting roots and technical expertise while also focusing on community engagement. The new store offers an exclusive in-store collection, including Montirex’s popular range of sportswear and outdoor wear. Shoppers can browse across menswear, womenswear, kids and infant wear, as well as accessories. In addition, Montirex promises regular community events and appearances from sponsored athletes.
The decision to open this standalone store comes as Liverpool ONE sees further investments on South John Street. Recent developments include the upcoming expansion of international retailer Zara, which is set to open in December, and the substantial refurbishment of global jewellery brand Pandora, which unveiled its new store concept in June.
Rob Deacon, Director of Asset Management at Grosvenor, commented: “It is incredibly rewarding to be able to expand and enhance Montirex’s offering at Liverpool ONE. Given the brand’s Liverpudlian roots and the huge success they have enjoyed with us to date, the power of places in connecting brands with people cannot be underestimated, and their debut standalone pop-up provides our customers with the invaluable variety, rarity, and experience we seek from short-term activations.”
Daniel Yuen, Co-founder of Montirex, added: “We celebrated our fifth anniversary earlier this year and cannot think of a better way to mark the occasion than opening our first-ever physical store in our home city.”
Montirex’s pop-up opening follows a series of successful retail activations at Liverpool ONE, including those from online womenswear brand Sisters & Seekers, British fashion retailer AllSaints, and contemporary clothing and footwear brand ARNE.
