Majestic, the UK’s largest specialist wine retailer, has teamed up with Just Eat, the nation’s leading delivery network, to expand its on-demand wine delivery service. The collaboration, launched today, will initially cover 43 Majestic stores, including 16 across London, two in Edinburgh, as well as branches in Sheffield, Derby, Abingdon, and High Wycombe. Plans are underway for the service to reach 177 Majestic locations across the UK by Christmas, making it easier for customers to enjoy festive wines and spirits without delay.
Using the Just Eat app, Majestic customers can now access a selection of hundreds of the retailer’s award-winning wines with delivery times of just 30 minutes. As part of this offering, customers will be able to choose from Majestic’s extensive range, featuring popular categories such as Champagne, Sparkling, Bordeaux, Loire, Italy, New Zealand, and Australia. Majestic’s exclusive own-label selections, Chosen By Majestic and Definition By Majestic, will also be available, in addition to an array of premium spirits and beers.
The new partnership with Just Eat builds on Majestic’s existing rapid-delivery collaborations, reflecting the retailer’s intent to support the demand for local delivery solutions. This demand has surged following the Covid-19 pandemic, which has brought a notable increase in Majestic’s e-commerce transactions. In the 2023/24 financial year, Majestic’s online sales accounted for over 20% of its retail revenues, buoyed by the popularity of its Shop Local proposition. This feature allows customers to view live stock at their nearest Majestic store for collection within four hours or next-day home delivery through a local Majestic van.
Maria Lopez, General Manager of Majestic Commercial, commented on the new partnership: “Our mission at Majestic is to help people discover and buy wines, beers, and spirits they will love, and this exciting new partnership with Just Eat will allow us to serve even more customers, whenever they need us, through the rapidly growing on-demand channel. We already know that our customers value the ability to shop the stock available at their local Majestic stores in real time, with flexible choices for same-day and next-day delivery or collection. Our combination with Just Eat adds another hugely convenient option into the mix, which we know our customers will love. We’re delighted to be working with Just Eat and we’re looking forward to rolling the partnership out across the UK – just in time to help our customers top-up their wine racks and fridges during the Christmas period.”
The strategic expansion will also enable millions of Just Eat’s users to easily shop from Majestic’s market-leading wine selection, accessible directly through the app. With convenience being a growing priority for shoppers, this partnership marks a significant step for both companies as they enhance their services to meet evolving customer expectations.
Amy Heather, Director of Strategic Partnerships at Just Eat, added: “As our daily lives become busier, shoppers are increasingly tapping into on-demand delivery to meet their convenience needs. We’re delighted to add Majestic’s selection of quality wines, beers, and spirits to the growing range of retailers we’re bringing to Just Eat’s customers. Whether the need is for a weekly shop or last-minute gift giving, as the nation’s biggest fast delivery network, Just Eat is proud to lead this innovation and offer more choice to our customers across the UK.”
This collaboration between Majestic and Just Eat is set to streamline and expand the reach of premium wine delivery just ahead of the holiday season, providing customers with an enhanced level of convenience.
