Columbia is set to open a new store at Designer Outlet Swindon, further enhancing the centre’s sports and outdoor offer and supporting its evolving brand mix.
Designer Outlet Swindon is set to strengthen its sports and outdoor offer with the opening of a new store from performance brand Columbia, as the scheme continues to evolve its retail mix.
The 2,034 sq ft (190 sqm) store, due to open on 26 March, will stock Columbia’s year-round assortment across apparel, footwear, hiking and ski categories for men and women. The offer will include products featuring the brand’s proprietary technologies designed to provide protection across varying weather conditions. The launch forms part of Columbia’s ongoing outlet expansion strategy.
“Columbia is a globally recognised brand with a strong reputation in the outdoor category, and we are pleased to welcome the store to Designer Outlet Swindon. The addition further strengthens the outlet’s brand mix with leading international names. Columbia’s reputation for high-performance outdoor apparel and footwear makes it a natural fit for the outlet.”
Nicky Lovell, Head of Outlets and Retail Business Development, Global Mutual
The addition of Columbia will build on the centre’s existing line-up of sports and outdoor brands, including Mountain Warehouse, TOG24 and Trespass, further consolidating its position within the category.
The scheme is managed by Global Mutual, which continues to evolve the brand mix at Designer Outlet Swindon to attract a broad range of international operators.
“Opening our new store at Designer Outlet Swindon marks an exciting milestone for Columbia as we continue to strengthen our presence in key European markets. The UK is a strategic priority for our brand, and Swindon’s status as a top-performing premium outlet destination makes it the ideal location to welcome more consumers into the world of Columbia. With a modern retail environment and a full year-round assortment showcasing our latest performance technologies, this store reinforces our commitment to delivering a consistent, premium experience across our growing direct-to-consumer network. As we look ahead to 2026 and beyond, Swindon plays a pivotal role in expanding our footprint and connecting with even more outdoor enthusiasts across the UK.”
Marcel Misere, Retail Director, Columbia
.
Receive sector news and insights by subscribing to the FREE 365 Retail newsletter via this link.
Entries are open for the Creative Retail Awards, featuring more than 20 categories across retail, hospitality, and leisure design, with an entry deadline of 1 May. Submit entries via this link.
